3. Create a Printed Marketing Piece for Your Sessions. 

Once you’ve got a portfolio that’s ready to show off, it's time to start marketing your personal brand photography sessions. Create useful content to show your potential clients, such as a magazine style brochure that includes articles such as what they should look for in a personal brand photographer or tips on how to plan the perfect personal brand photography shoot.  You can find a Personal Brand Photography template here. 

4. Blog for Your Personal Brand Client. 

Blogging is a great way for potential clients to get to know, like and trust you.  Create content on your blog that someone who is looking for a personal brand photographer would want to read.  If you want to save some time check out these pre-written personal brand photography blog posts. 

5. Make an Offer They Can't Refuse. 

Offer multiple packages and session styles catered to different needs. For example, if you’re targeting a blogger or instagram influencer, they will most likely need a large volume of updated photos on a regular basis. Consider creating a subscription offer if they sign up for quarterly sessions and give them a customized rate. Get to know your client well enough to know what sort of photography package would help them most to reach their goals.