1. Photos Be intentional with the photos you feature.  Be sure to include a variety of your best senior photos from your portfolio including hobby related photos, casual portraits and classic cap and gown photos.  Choose photos that not only show off your best work but represent your ideal client as well. For example, if you want to target high school seniors who are interested in dance, feature senior dance shoots. If you want to expand your portfolio to include more high school senior boys, show photos of senior boys.  If you don't have many photos of ideal clients, consider setting up a styled shoot to get more images for your portfolio and welcome guides. 

2. Location Ideas Seniors love dreaming up different locations for their shoot, but it can be tricky to find the perfect setting. Get their creative juices flowing by giving them a few ideas of locations that would be great for a shoot. Reassure them that you’ll help them find a great spot if they can’t come up with one on their own.

3. Tips to Avoid Common Mistakes Everyone wants to look their best in front of the camera -- especially for a once-in-a-lifetime occasion like taking senior portraits. Give them a few tips on how to make things go smoothly -- outfit or color ideas that photograph well and won’t wash them out, some suggestions on what to make sure they bring to the shoot, etc.

4. What Makes You Stand Out as a Photographer Let's face it -- the photography industry is so saturated. Tell your potential clients what makes you different from other senior photographers out there. Show off your style, your experience, and your personality!

5. Testimonials Include your best testimonials with a photo to go along with them. Don’t just feature general or generic testimonials that say things like, “We loved working with you!” -- the most powerful testimonials tell WHY they loved working with you.

6. What to Expect from the Session Outline what each senior can expect from working with you. Tell them roughly how long a session takes, how many outfits to choose, how many photos they’ll receive afterward, and other logistics. Letting potential clients know what to expect can help the session run more smoothly.

An amazing senior photography brochure will help you proudly display exactly what you have to offer and make them feel more comfortable about booking with you. With the help of a well-designed, helpful magazine, you’ll be able to start booking senior portrait clients in no time.