1.Choose the right business to partner with.The first step is to choose the right boutique to partner with. It’s key to work with a shop that fits your ideal client. For example, if your ideal customers are high end moms you could reach out to an upscale kids clothing boutique that is located in the neighborhood where your ideal customer resides. Check to see if the shop has multiple locations as you might be able to double or triple your revenue and gain new prospective clients in the process.
2.Make it a win-win for all businesses involved.Be engaging and genuine when approaching the partnership with the store. Set aside a time to sit down one on one with the store owner and discuss how you can make it a win-win for both businesses (this will help boost your value as they’ll see you truly care for their success too.)
Be sure to ask specifically what they are looking to get out of partnering with you and let them know what you hope to receive as well. Get creative with ways you can provide extra service to the customers, such as a free 5x7 for each person that attends. Instead of delivering the digital file via e-mail let them know that their orders will be available for pick up in the shop by “x” date. That way the store owners benefit from additional foot traffic and they can run special promotions to go along with the event.
3.Make it a special event. The key to creating a profitable Santa photo shoot is to ensure that your event stands out from the rest. Consider hosting “An Evening with Santa” complete with milk, cookies and a story. You can get creative with the props and setup and have a goody bag or a small gift wrapped for each of the kids as a thank you. You could even get more bang for your buck and make it a promo item featuring your business name... get creative! Going the extra mile will ensure happy customers and a happy store owner (getting you back for more the next year!)
4.Be sure to collect customer information.Have each person fill out an order form even if they’re only opting for aFREE 5x7.Collect names and emails, and be sure to ask for permission to add them to your email list for future updates. In addition to contacting them via your email list, you can also use these emails to create a look alike audience using Facebook ads and market to them to get new leads and new customers.
5. Plan ahead.Make sure you plan ahead and create a checklist of everything before the shoot. For example, you’ll need pens, papers and clipboards for the moms to write down their orders. Ensure you have enough business cards to pass out, any décor or backdrop that will be used, chairs, extension cords for lights or computers. It’s best to plan ahead and triple check everything! And don't forget to enlist the help of an assistant.
6.Upsell, upsell, upsell.To create a high profit from your Santa photo shoot, ensure you have a variety of items for them to order, not just photos. A simple option is Christmas cards. I recommend just having one specific holiday template that you use for the cards, one specific size and paper - usually 5x7 one sided flat works nicely. You can personalize the card but this creates more room for error when you're working with large groups. Instead keep it simple with a message such as "Happy Holidays" and then the year.
Have the cards printed on a nice high end paper and charge a little bit more, depending on your target market. Print out samples for them to view at the event so they will know this isn't your everyday holiday card that you get printed at Target or Wal-Greens. Plan ahead of time and work with a company that can give you a quick turnaround time for printing such as McKenna Pro, Mpix, Millers or WHCC. Your customers will likely want to send out their cards soon.
Other options are frames and ornaments. You can find some cute novelty items at places such as Neil Enterprises and you may be able to order in bulk. But double check shipping times to make sure you get these items in plenty of time prior to your event.
You could also create some printedholiday product guides and holiday gift guidesand pass them around to your customers at the ordering session. And lastly, when the customer comes to pick up their order or their free 5x7 you should utilize this interaction and customer touch point by up selling again. For example, include a little card with a promo for a family session. Make sure you include a time frame of with the promo ends and so they know it is a limited offer.
7.Promote the event. When working with the boutique and in the early planning stages, make sure you both equally agree to promote the event to your networks. A great way to do so is to create a flyer with your logo and theirs to pass out to each of your customer bases. Post the flyer on Facebook and social media a few times to ensure it gets seen by your target market more than once. Print some Holiday mini session brochures to advertise the event and set them out in their boutique as well as asking neighboring boutiques if you can set some in their shops as well. You could also reach out to local moms groups, moms clubs, homeschool groups or sporting groups. Lastly, ensure you reach out to your current customers and email list too. These might be new prospective customers for the shop and in turn you may gain new customers from the shops customer base as well – that’s the great thing about a partnering with local businesses!
Holiday Mini Session Welcome Guide Special Offer
Get ready for the holidays with this Holiday Mini Session Welcome Guide. A great way to promote your Santa Sessions. This 8 page template includes pre-written welcome text, a page about Santa Photo Sessions and "What Next" which further explains the mini session even procedure. Not having Santa Sessions? No worries, just replace the wording "Santa Sessions" with "Holiday Mini Sessions".
What is included:
8 pages of layered .psd files for a finished magazine size of 5.5x8.5
Pre-written text section to include "Welcome Text"
Pre-written text section "Photos with Santa"
Pre-written text section "What Next"
Basic Instructions for Photoshop and list of fonts used.
***Thank you to the photographers who submitted their beautiful images to be featured in the sample photos: Sample images featured by Karen Elliott Photography, Shannon Morton Photography and Andie Freeman Photography (and are not included with template).***
**Note: This template has been designed to be printed at McKenna Pro as their 5.5x8.5 Press Printed Brochure.
(photos by Karen Elliott Photography)
What to Expect
(photos by Shannon Morton Photography)
(L: photo by Andie Freeman Photography R: Photo by Shannon Morton Photography)
What photographers are saying about us...
I just wanted to say thank you!! I've been putting off buying a template as I am capable of making one, but I simply cannot find the time to do so or stick to a style I am in love with. Your templates I AM in love with and it made the purchasing decision easy... I love love LOVE it!!! Thank you again for helping bring my work to a standard I am striving to reach in my business.
This guide is so easy to use. I love how the wording is provided because I usually have a hard time putting in writing what I want to say.
Wonderful! Love the design and easy to use! Most of all, LOVE the fact that I don't have to spend time designing it myself!! Thank you Magazine Mama! Always anxious to see what you have in store!
I have searched high and low for the right magazine template for me. This was it! And the templates are so easy to use! Couldn't be more pleased!
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