1. Educate Your Clients and Potential Clients
Use your welcome guide to educate your clients to make your sessions run more smoothly. You can walk them through the guide during your potential client meeting.
2. Create a PDF and Send to Clients Via E-mail
Create a .pdf of your welcome guide and e-mail it to your clients and potential clients.
3. Grow Your E-mail List
Take the .pdf that you've created in the step above and use it as an incentive for people to sign up for your e-mail list. You could use the entire guide or simply 1 or 2 pages from it.
4. Repurpose the Pre-Written Text and Articles
Get the most bang for your buck when you re-use the pre-written text and articles from your welcome guide on your blog, website, or social media posts.
5. Use Printed Copies for Brand Awareness
Place some printed copies in local businesses that target your ideal client. Offer to feature ads or listings of other businesses inside the guide to help cover costs of printing.