E-mail Marketing for Photographers
Here's What You Get Access To:
Module 1: Getting Started
Get an overview of e-mail marketing, why it's important and learn how to select an e-mail service provider that's best for you.
Module 2: Your Ideal Client & Their Customer Journey
Learn how to define your ideal client and map out their journey from stranger to client. This will help you know how to attract the right clients without having to search for them.
Module 3: Creating Content for Your E-mails
In this section you'll learn what to send to your subscribers that they'll want to read without sounding spammy or salesy.
Module 4: Growing Your E-mail List
In this section you'll learn how to start growing your e-mail list. You'll learn the best practices for creating a lead magnet and a landing page. You'll also learn the steps needed to put your first e-mail series on auto-pilot.
Module 5: Putting it All Together
In this section you'll learn how to put everything together and map out an e-mail content marketing strategy for the entire year.
Module 6: Optimizing Your E-mails for Higher Deliverability
In this section you'll learn about e-mail analytics and how to optimize your e-mails so that more people open them.
Also includes course worksheets and checklists.
Use the worksheets to help guide you through the course.
Module 7: Facebook E-mail Marketing Strategies
In this section you'll learn some strategies for using your e-mail list with Facebook ads.
Module 8: A Brief Overview of Mailchimp
In this section we'll take a look inside Mailchimp at how to create an e-mail, sign up form, pop-up form, landing page and how to segment e-mail campaigns.
