E-mail Marketing for Photographers
Topics included in this course:
- E-mail Marketing Overview
- How to Choose an E-mail Service Provider
- Define Your Ideal Client for Your Photography Business
- Map Your Client's Journey
- Types of E-mails to Send
- How to Create Content for Your E-mails
- Welcome E-mail Series Overview
- How to Write the Perfect Subject Lines
- Ways to Collect E-mail Addresses
- How to Create the Right Lead Magnet for Your Photography Business
- Lead Magnet Best Practices
- Grow and Engage with Your List on Autopilot
- Optimize Your Landing Page
- Creating an E-mail Content Marketing Strategy
- E-mail Optimization Tips
- Which Analytics You Should Focus On
- How to Get Your E-mails Opened More Often
- How to Keep Your E-mails Out of the Spam Folder
- How to Incorporate Your E-mail List with Facebook
- E-mail Retargeting Strategies
- Segmenting Your E-mail List
- How to Create an E-mail in Mailchimp
- How to Create a Signup Form in Mailchimp
- How to Create a Pop-Up Form in Mailchimp
- How to Create a Landing Page in Mailchimp
- How to Segment Campaigns in Mailchimp
- *Bonus*: E-mail Marketing Chat Recording with Fueza Reis
Here's a Look Inside the Course:
Module 1: Getting Started
Get an overview of e-mail marketing, why it's important and learn how to select an e-mail service provider that's best for you.
Module 2: Your Ideal Client & Their Customer Journey
Learn how to define your ideal client and map out their journey from stranger to client. This will help you know how to attract the right clients without having to search for them.
Module 3: Creating Content for Your E-mails
In this section you'll learn what to send to your subscribers that they'll want to read without sounding spammy or salesy.
Module 4: Growing Your E-mail List
In this section you'll learn how to start growing your e-mail list. You'll learn the best practices for creating a lead magnet and a landing page. You'll also learn the steps needed to put your first e-mail series on auto-pilot.
Module 5: Optimizing Your E-mails for Higher Deliverability
In this section you'll learn about e-mail analytics and how to optimize your e-mails so that more people open them.
Also includes course worksheets and checklists.
Use the worksheets to help guide you through the course.
Module 6: Facebook E-mail Marketing Strategies
In this section you'll learn some strategies for using your e-mail list with Facebook ads.
Module 7: A Brief Overview of Mailchimp
In this section we'll take a look inside Mailchimp at how to create an e-mail, sign up form, pop-up form, landing page and how to segment e-mail campaigns.
Your photography business needs an email marketing strategy now. When using e-mail marketing in your photography business, tell people what to expect from your emails. Don't sell or rent your list. Include a special offer for sign-ups. Make your sign-up process very noticeable.
This Course Includes :
- 27 Videos
- 10 .pdf files & worksheets
Some Topics Covered in this Course:
- Introduction
- E-mail Marketing Overview
- How to Choose an E-mail Service Provider
- Define Your Ideal Client for Your Photography Business
- Map Your Client's Journey
- Types of E-mails to Send
- How to Create Content for Your E-mails
- Welcome E-mail Series Overview
- How to Write the Perfect Subject Lines
- Ways to Collect E-mail Addresses
- How to Create the Right Lead Magnet for Your Photography Business
- Lead Magnet Best Practices
- Grow and Engage with Your List on Autopilot
- Optimize Your Landing Page
- Creating an E-mail Content Marketing Strategy
- E-mail Optimization Tips
- Which Analytics You Should Focus On
- How to Get Your E-mails Opened More Often
- How to Keep Your E-mails Out of the Spam Folder
- How to Incorporate Your E-mail List with Facebook
- E-mail Retargeting Strategies
- Segmenting Your E-mail List
- How to Create an E-mail in Mailchimp
- How to Create a Signup Form in Mailchimp
- How to Create a Pop-Up Form in Mailchimp
- How to Create a Landing Page in Mailchimp
- How to Segment Campaigns in Mailchimp
- *Bonus*: E-mail Marketing Chat Recording with Fueza Reis
