Top 5 Tips to Grow Your Newborn Photography Business
(Guest post by Erin Rachel)
1) Be Authentic
Most importantly be YOU. Be you in your personality, be you in your business and be you in your art. What I mean by that is don’t compare yourself to others. Don’t compare your personality or your art. Be You. Your clients will notice this …how? You will be more confident in your work, your art and your business.
Confidence comes through being You. When you constantly compare yourself to others this breaks down your confidence and will weaken your business. Which then will become a business like anyone can have, don’t be “anyone” be YOU!
2) Be Social
Yes. Social. I know we feel like how can we be anymore social? Yet in the day in age we live in you have to be. I encourage the photographers that I mentor/coach to find the top three social platforms that your ideal client is on. So whether that is Facebook/Instagram/Pinterest then be social on those three and let the other platforms be “gravy”! Think about where your new moms are and where they are socially active. This is where you want to be and put yourself out there. If it’s a platform that you aren’t comfortable with or knowledgeable in, then get busy learning how to use the platform properly.
Being social is an avenue of marketing. Don’t always post your work. Post articles that your clients or potential clients will find helpful. i.e. a birth story, a new prop you have seen and would like to purchase, an article on bringing baby home, maybe an article for new moms or dads. Find other content that benefits your audience and validates what you do! Share! Being Social isn’t always about you and your business, share others articles and content.
3) Be Friendly
Think about others and be friendly. When someone is expecting send them a message via a social platform congratulating them. Don’t even mention your services, unless they have no clue you provide this service! Reaching out in a non business friendly way can make an impact. Maybe not an immediate impact where they book right away, but if you are sincere they will remember this and remember you. It may be the next child they have or they simply mention you to a friend who is also expecting. It will have a ripple affect like a wave, believe me!
(Right: Photo by Erin Rachel Photography)
4) Be Giving
Have you considered giving away a free photo session? Yes I said "free". If you know someone that is expecting that IS YOUR IDEAL CLIENT. Consider giving them a mini newborn session as a baby gift! Give them an option to upgrade to a full newborn session or even upgrade to a lifestyle family session. Chances are they will upgrade from the mini and you’ve gained a new client, more revenue and they more than likely have friends that are expecting as well!!! Boom you’ve just gained lots of new clients!
5) Be Creative
A few ways to be creative in your marketing that will hopefully spark some creativity on your part. Consider implementing a photographer referral program. Consider partnering with a Mommy and Me Group, OBYN office, hospital birthing center, local play groups to offer promotions through these organizations. Consider partnering with other businesses such as an upscale boutique to offer sessions or to place some of your art work in as a way of marketing.
About Erin
Hi I'm Erin a Southern girl from South Mississippi, owner and chief editor of Sixth Bloom a blog helping mom-tographers and up and coming photographers become successful! You will find me living life to the fullest with my mister (aka husband) and our new little addition Miss Elle in our 500+ sq foot cottage as we build our dream house on our two acres! We are blessed beyond measure, love to travel, involved in ministry at our church and in between all of that I run three successful businesses!
Newborn Photographers... do you need a welcome guide template to help you book more clients?
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(Text sections:) *Welcome", "How We Work", "Trust the Photographer", "Outfits and Props", "Visualize the Finished Product", and "Safety First"
What you get:
- 16 pages of layered .psd files so you can customize to your studio branding (the cover and back cover are designed as single page files and the other pages are designed as spreads).
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- Basic instructions for Photoshop and list of fonts used
Photos featured by Selina Francis Photography and Tracy Gabbard Photography.
6 LONG PRE-WRITTEN ARTICLES
Welcome Text
How We Work
Trust the Photographer
Safety First
Outfits and Props
Visualize the Finished Product
Cover & back photo featured by Tracy Gabbard Photography. All other images by Selina Francis Photography
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- Pre-written "Visualize the Finished Product" Text
- Pre-written "Safety First" Text
- Cover page
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What Photographers are Saying...
I was struggling with creating an online magazine to send to prospective clients and this popped up on my feed exactly at the right time! It was so simple, the directions to make it your own were very easy and I emailed for some support and received a response that same day. I am so grateful to have been able to buy into this company, love the look and feel of the product...
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About Cindy Reeves (a.k.a. Magazine Mama)
Cindy Reeves (a.k.a. Magazine Mama) combines her over 15 years experience running a full time photography business with her background in publishing and love of marketing to help photographers "turn pages to profit" with beautifully designed magazine style marketing templates, articles, newsletters and blog posts.
She has had over 100 images published in local and national publications and has published her own local wedding guides for brides in her area.
