One of the challenges many photographers may face with blogging for their photography business is finding a steady stream of content or photography blog ideas. You don't want to waste time brainstorming a topic every time you sit down to write a blog post. Instead you need a system of coming up with ideas and blog topics. Here are seven go-to tips for finding the perfect blog post topic ideas to connect with your potential clients so they will book with you.
Check your social facebook or instagram feed. Look for conversations that may be taking place and see if there’s a topic you can address. Also look for questions people are asking that you could answer.
Check a few industry related blogs to get inspiration for ideas. For example if you're a wedding photographer, you might look at the Knot. Remember not to steal an idea, but rather take your own angle and approach. You could also check to see if there are any topics that are not being covered that would be of interest to your ideal client.
Google is a great free tool for sourcing new blog post ideas. Search for keywords and find related items. Be sure to notice what questions people are asking around your topic or niche.
Sometimes, you can write a companion blog post or a “part 2” of a post you already wrote. Or if you're posting a sneak peek of a session, you can break it up into part 1 and part. This is great because it creates a series that your ideal client can follow along with.
You can also take content you already have and repurpose it. For example, you could update an old blog post with new images. You could also take articles from your welcome guide and incorporate them into your blog posts.
Or if you have any videos with interviews you have done, you can repurpose them into a blog post. Here is an example where I took a video interview a photographer about her experience using the curriculum for teaching photography and I turned it into this blog post here.
6. Accept Guest Blog Posts
You can create excellent blog content easily by accepting guest posts or interviewing experts in your niche and turning these interviews into posts. For example, if you're a wedding photographer invite a wedding planner to submit a blog post for you or interview the wedding planner and create a blog post from the interview. Or if you're a high school senior photographer, interview one of your senior reps or clients. You could do the same thing if you're a personal brand photographer and interview the brand about their business. You will find that this is helpful in attracting other clients just like them.
Ask your blog followers or social media followers for feedback on what topics they would like you to cover on your blog. Or if you're interviewing a guest blogger ask them what topic you'd like that guest blogger to cover. You can do this by simply posting on your Facebook page, inside a facebook group, posting in an instagram story or sending an e-mail to your e-mail subscribers.
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