When it comes to promoting their businesses, many photographers immediately turn to social media, not realizing that email marketing can be just as effective. Email marketing is a great way to build and maintain relationships with your clients while promoting your products and services at the same time. If you’re...Continue reading
Every time I talk to photographers about why teaching a photography class is the PERFECT way to earn money in their slow seasons I get the same question... "What if I don’t feel like I’m an *expert* at photography? Can I still teach a basic course?" They tell me, "Well,...Continue reading
While the warmer summer months will keep you busy with your photography business how can you keep your business going when the season starts to slow down? Most photographers will fail to keep their business running simply because they do not consider the many options they have to make a...Continue reading
Themed Mini Session Ideas and Inspiration Mini sessions are a great way to get new photography clients, add to your existing client base and earn some extra income during the slow seasons. Any time of the year can be a great time for these sessions, but summer is especially nice...Continue reading
Having your photos published brings a level of prestige and can give your studio the edge among discerning clients. It can also help you stand out among your competition. Here are a few tips to get started: Start with Blogs. Because they’re updated daily—and often even more frequently—and incur little...Continue reading
If you’re looking to drive more traffic to your photography website, developing a blog is one of the best ways to do this.
By blogging on a regular basis you can provide new and existing clients with additional value plus it gives them a reason to keep coming back to your website.
If you’re wondering what you should be writing about, here are a few ideas to help you get started.
If you want to get the most out of your photography blog, here are a few guidelines to follow. Be Consistent. Create a blogging schedule and stick to it, even if it means adding one blog post per month. Blogging at least once a week is better though. You could...Continue reading
Starting a photography business can be a highly rewarding experience that gives you a lot of freedom to do something you love. While many people start out in the photography world with the best intentions many of them fail to get their business off the ground because they don’t put...Continue reading
When you’re starting out as a photographer, one obstacle that you’ll need to overcome is how to build a photography portfolio. If you want to attract new clients, you’re going to have to showcase your experience. Very often photographers will use stock images in their marketing material because they don’t...Continue reading
Mini sessions are a great way for photographers to add a new offering to the mix that will appeal to a wider audience. Offering mini sessions doesn’t mean selling your regular services and products for less money, instead it means simplifying your offering and spending less time on the shoot....Continue reading