Pet Photography Business: How to Get Photography Clients

Pet photography marketing tips

Pet photography is a fun photography business niche that can be very profitable and lets you to combine a love of photography with a love of animals.  

Pets are an important part of over 79 million households in the United States, that's over 60 percent of households in the U.S.  If you own a pet photography business and want to know how to get clients or how to offer pet photography as part of your photography business, here are some marketing tips. 

1) Use Photography Magazine Templates to Market Your Pet Photography Business

Photography magazine templates are not just for our human clients. Customize a magazine template to build your pet photography business. Everyone loves a furry photo. Mailboxes are full of greeting cards featuring pet photos during the holidays. Tap into the crowd who foregoes kids for a pack of furry friends and expand your photography business. 

2) Use E-mail Marketing for your Pet Photography Business

Pet Photography Business Marketing Template

(photo courtesy City Dog Photography)

If you haven't seen it yet, check out the Haute dog magazine template.  It’s filled with pre-written articles content and ads to maximize your photography marketing efforts. Take for example the article inside titled, "The Top 10 Tips for a Pawsitive Photo Session".  It's perfect to  use as something to entice pet owners to sign up for your e-mail list.  Just isolate these template pages and turn them into a .pdf. Offer prospects the article as a free digital download in exchange for an e-mail address sign up. Once they opt-in, segment your email database to place the opt-ins from this download onto a “pet friendly” email marketing list. Build an email campaign for your pet photography business. That way, these interested pet owners are only receiving content that is relevant and interesting to them.

3) Cross Promote Your Pet Photography Business with Other Pet Related Businesses

This pet photography magazine template also has a section called "refurrals". It’s specifically designed to help you cross promote with other pet related businesses. Do you have colleagues who own doggie daycares, groomers/spas, are pet sitters/walkers, own pet fashion boutiques and health and wellness services? No?! Then start networking. A great way to build your client base is with businesses with the same client base who offer a different service.

dog photography marketing template

4) Partner with Other Businesses

If you have a contact who owns a boutique pet store specializing in doggie apparel and grooming – do a makeover special. Clients purchase an outfit or a spa treatment at the pet boutique and get a percentage off a pet photo shoot.

This is where the photography magazine template comes in. Use it to promote the partnership! The Pet Photography Welcome Guide lets you customize the content, contact info, the ads and the portfolio of images. You can’t sell what prospects can’t see. Print them out and set them in your office, in the various boutiques and don’t forget to promote it on your website and in your email marketing campaign that you created just for pet owners!

Tip: Don’t print out 500 copies (unless you’ve managed to secure that many partnerships – go you!) Start with a handful of magazines printed at a lab like McKenna Pro where you can print a batch of 10 or 20 at a time.

5) Work with Pet Shelters and Animal Welfare Organizations

Do the ASPCA commercials make you shed a tear? Do you find yourself reaching for the phone and your wallet? There’s another way for photographers to give to shelters and animals rescues all while building your business.  A lot of non-profits stay afloat by utilizing the experience and services of volunteers. They need photographers who provide creative ideas for their marketing campaigns, materials and websites.  How can you volunteer? Ask if they have a special fundraising event coming up. Offer to use your photography magazine template to create a newsletter to promote it. Take photos of the animals at the shelter and put your logo on the back cover. It’s indirectly advertising to the exact market you want and you get to give back.

You could also create  a magazine that features a pet for adoption or create a guide to parenting for new pet owners that the shelter can include in their adoption welcome packets.  If you are volunteering, donating your time or resources to animal non-profit organizations be sure to let you clients know... they will love you even more for it! 

The Pets Photography Welcome Guide template includes a pre-written text section to get your started!   All those loving families and couples that you took portraits of this year who brought their dog along are going to come in handy. Use those photos in client guide. You can sell the client on your services and offer to create a magazine of your clients’ dog.  A thoughtful bonus is to use one image from their photo session and create an 8”x10” cover photo from the front of the magazine as an unexpected gift with their print order. It could be the easy gift that sways them to order more or book another session!

On the back, include a section on “giving back.” Let your clients know that a portion of your photo session will go to the rescue charity or shelter that you volunteer at. They may be inclined to increase an order if they know a portion of their purchase benefits a cause.


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