Guest post by Megan Robison of Love and Lenses Photography
We all know those vacation days of sandy beaches, or hiking up a tall mountain to few and far between, right? So why not encourage clients to let you capture their vacation photos too! Or if you live in or nearby a prime vacation spot...make sure people know you are available to be their vacation photographer.
1. Social media is your best friend. Not sure where to even start? Instagram has become insanely popular, it’s an easy way for clients to find us! Just make sure you tag appropriate keywords for your business, like #floridaphotographer or #familyphotographeroregon. Remember, clients will be able to easily message you through instagram too.
2. Help your clients choose the perfect outfit!I always tell my clients to coordinate, never match! You want similar tones that complement each other. Remind them to keep it simple, but elegant and they will be sure to love the photos for years to come.
3. Encourage print orders. Make sure to remind your clients to PRINT THE IMAGES I always say, “Don’t let your babies grow up to be Jpegs.” What saddens me the most is a client who had a session done years ago, and has now lost the disc, or their computer crashed, leaving them with nothing. Those memories may never come back. Offer print packages, and help your clients choose the best prints to hang, and cherish in their home.
About Megan: My father always said, “Whether you think you can, or think you can’t, you are right”. He was quoting the great Henry Ford, and this quote has served me well through my photography career. Lucky to call Hawaii home, I cater to many vacationing families year round who come to visit the magical islands. I started my business in 2012 and have seen it flourish in just three short years. I found my love of photography through my mother, who was always taking pictures of us with her Canon AE-1. I am so lucky every day to live this life, to travel to photograph clients, and to meet amazing families! As if running a one woman show simply is not enough, I am so lucky to be perusing my M. Ed. In the Higher Education field. Never forget, do what you love, and you will truly never work a day in your life!
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