People love to read past client testimonials before they select their photographer. Testimonials are a powerful tool. Put this on your to-do list immediately!
Today, social media is present everywhere. Not only can clients share your facebook post, they can post a review almost anywhere online. Google, weddingwire.com, theknot.com boards, weddingbee.com boards, and yelp are all places where brides are looking for input from other brides. But, not only are they looking for brides who have had a good (or bad) experience – they want to know if that bride had similar challenges to themselves.
Having 100 5-star reviews is great. However, there are aspects to a great testimonial that make it speak to directly to a bride and help you win the client. If you are going to pick a review and share it as a testimonial, make sure it has these essential elements:
Take advantage of sites WeddingWire.com that collect testimonials on your behalf. Check back to these sites often and comment on the reviews. This shows your dedication to your clients before and after the wedding. Including some details into your response will help deepen the connection between you and the reviewer. Potential clients will want to have a vendor who gives that much care to their clients.
Follow these tips to create a successful marketing kit that helps you close more contracts and attract more leads. Let me know, do you currently use any of these tools? How have they worked for you?
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