Blogging for your photography business or wedding business is an easy way to reach your goals. The only challenge is that you need a steady stream of content to engage your audience and lead them to take specific action, such as booking with your or setting up a consultation.
You should create a regular schedule for gathering ideas, creating content, publishing it, and interacting with your readers.
There is no one-size-fits-all solution for everyone, simply focus on coming up with a schedule that works for you come up with a schedule that works for you and your business.
What do you hope to achieve with your blog? Are you a photographer and want to use your blog to feature sneak peeks from your session? Do you want to use your blog to educate your clients so that their photo sessions run more smoothly? Or is it a little bit of both?
It’s important to clarify this goal first because it determines what type of content you’ll create and how you’ll create it. You’ll need a mix of content that will help you reach this goal, and this has a direct effect on how you structure the time you set aside to compose your blog posts.
Another thing you'll want to clarify at this stage is how often do you want to post to your blog? Monthly, weekly or bi-weekly?
In the step above you clarified how often you wish to post to your blog. Now you can create your blogging schedule by working backwards, considering all that you have to do.
For example, if you want to publish one post per week, you’ll need to decide which day you’ll publish on, and then when you will perform each step necessary to meet your publishing deadline.
You might decide to post every Friday. So, this means you need to research and outline Wednesday, write on Thursday, and then edit and publish on Friday. As you go along you can determine how much time you need to set aside each day.
On the other hand, what might work better for you is to set aside one time each week for all your blogging tasks. Or even one day per month.
If you decide to publish twice a week, once on Monday and once on Thursday, you might set aside Friday afternoon for writing and finishing two posts. This might work better if you’re unable to set aside a little time each day.
If you choose to blog one day a week, make it fun and memorable by giving your blog post day a name. For example, if you're a wedding planner or wedding photographer, perhaps you want to choose Wednesday and title your weekly blog post "Wedding Wednesday". Or if you're a High School Senior Photographer, you could create Senior Saturdays. If you're a Family Photographer... you could title your blog posts "Family Fridays". On these days you can share tips related to your niche.
If you want to add in another day of blogging without all the writing you could post tips for your clients and potential clients on Tuesdays and call it "Tips Tuesdays" and then on Friday you could have "Feature Fridays". If you're a photographer you could simply "feature" photos from a recent session. Or if you're a wedding photographer or wedding planner you could market your business by featuring a recent wedding or talking about a couple on Friday. If you're a Personal Brand Photographer you could feature a business or brand on Friday by doing a short interview or simply sharing their images. The options are endless!
Although you should take your time to create a schedule that fits you, it takes some trial and error to understand what truly works. Don’t spend too much time planning. Create a schedule and start implementing it, and then see whether it helps you achieve your goal or not.
For example, if you decide to spend a 2-hour stretch each Wednesday morning for blogging, you might find that you get burnt out by the second hour. So then you will simply break up the time into smaller chunks.
If you choose half an hour a day, you might find it’s not enough to meet your publishing deadlines. If so, bump it up to 45 minutes and see if that helps.
Don’t forget to include other steps in addition to writing. For example, if you accept guest posts, you’ll need time to find and review guest bloggers. Always set aside time for editing your posts before hitting publish.
Create a plan and get started, then refine it as you go along. Remember that the goal is to create a plan that allows you to turn out high quality work consistently in a way that’s easy for you.
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