Top 10 Photography Marketing Ideas for Mother's Day

photography marketing ideas for mother's day


Mother's Day is the perfect holiday for photographers to boost their revenue. With so many people looking for unique gift ideas for their moms, marketing your photography business can be a great way to attract new clients and even get repeat bookings from current clients. 

Here are my top 10 photography marketing ideas for you to try:

1.  Create Special Mother's Day Packages

Design a special photography package specifically for Mother's Day. Offer a family photo session or a mother and child session at a discounted rate, include prints or albums as part of the package to encourage sales.

2.  Host a 40 Over 40 Campaign Event for Moms

If you've ever considered hosting a 40 Over 40 Campaign Event, Mother's Day is the perfect occasion!  Celebrate the beauty and strength of mothers over 40 and attract a new demographic of clients. You can use this magazine template to get started. 

You can use this magazine template to help you get started. Or if you prefer Canva, you can find the Canva version here

40 over 40 photography marketing campaign template

2.  Offer Gift Certificates

Offer gift certificates for your photography services as a Mother's Day gift. Encourage your current clients to buy them as gifts for their friends and family. Make sure to highlight the benefits of your services and how your photography can make a perfect gift for mothers.

4.  Run a Social Media Contest

Host a social media contest that encourages people to share their favorite photos with their mom, and tag your photography business in their posts. Choose a winner and offer them a free family photo session or a credit towards one of your packages.

5.  Teach a Mom's Photography Class

Teaching a photography class for momsis a creative and effective way to market a photography business for Mother's day.  By offering a class, you are providing an opportunity for moms to learn new photography skills and techniques while also showcasing your expertise and knowledge.

teach a mom's photography class
(Above: Click here for the pre-made curriculum bundle for teaching photography) 


Not only does this help you establish credibility and authority in the industry, but it also allows you to promote your services to a group of potential clients who may be interested in hiring you for future sessions.

teach photography to moms

Through teaching photography you can create a community and network of mothers who share a love for photography, which can lead to word-of-mouth marketing and increased brand awareness for your business. 

6. Collaborate with Local Businesses

Partner with local businesses that cater to mothers, such as flower shops, spas, or restaurants. Offer a joint promotion where customers receive some kind of special added value at both businesses when they use both services. You can offer a complimentary 8x10 print or a special frame as part of the promotion.

7.  Create a Mommy and Me Welcome Guide

Creating a Mommy and Me welcome guide is an effective way to attract potential clients around Mother's Day. The brochure can showcase your photography services specifically for mothers and their children, highlighting the importance of capturing special moments between them.

Mommy and Me Mini Session Welcome Guide Template

You can email the guide to clients or print it a a lab such as McKenna Pro and place it in local businesses in your area that cater to moms and families. 

8.  Blog Posts and Newsletters

Create blog post content and an email about Mother's Day photo ideas and share them on social media. Highlight the importance of capturing special moments with moms and how your photography can help create lasting memories. 

9.  Host a Themed Mini Session Event

Create a mom and me styled  mini-session event.  You can advertise these sessions as a convenient and affordable way to get professional family photos. it's a great way to attract new clients and generate leads for your business. 

(Click here to download this FREE photoshop marketing template.)

free mommy and me photoshop template

10.  Personalized Gifts

Offer personalized gifts for Mother's Day, such as photo books or albums. You can showcase your photography skills by including photos from a previous session. Personalized gifts are a thoughtful way to show mothers how much they are loved and appreciated.

Mother's Day is a great opportunity for you to market your photography business. By implementing these ideas, you can attract new clients, generate leads, and grow your business. 

magazine mama


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