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Mother’s Day is more than a holiday, it’s a time to recognize and appreciate the important role mothers play in our lives. As a photographer, it’s also a meaningful chance to help families preserve memories that moms will cherish forever.
If you're looking to book more sessions here are 10 proven ideas to boost your business this Mother’s Day.
Design a Mother’s Day photography session package that includes a family or Mommy and Me photography option. Or you could offer a family photo session or a mother and child session at a discounted rate, include prints or albums as part of the package to encourage sales.
If you've ever considered hosting a 40 Over 40 Campaign Event, Mother's Day is the perfect occasion! Celebrate the beauty and strength of mothers over 40 and attract a new demographic of clients. You can use this magazine template to get started.
Ready to run a 40 Over 40 campaign? Grab our ready-made magazine template here to help you get started. Or if you prefer Canva, you can find the Canva version here.
This type of campaign can be a powerful way to market your Mother’s Day photography sessions in a meaningful, empowering way.
Offer photography gift certificates for Mother’s Day. These make a thoughtful and flexible gift option for anyone wanting to surprise a special mom. Encourage your current clients to buy them as gifts for their friends and family. Make sure to highlight the benefits of your services and how your photography can make a perfect gift for mothers.
Host a a social media contest and encourage people to share Mother’s Day photo ideas or memories with their moms and tag your photography business in their posts. Choose a winner and offer them a free family photo session or a credit towards one of your packages.
Teaching a photography class for momsis a great way to showcase your skills while connecting with potential clients. By offering a class for moms, you are providing an opportunity for moms to learn new photography skills and techniques while also showcasing your expertise and knowledge.
Not only does this help you establish credibility and authority in the industry, but it also allows you to promote your services to a group of potential clients who may be interested in hiring you for future sessions. For example it can lead to more interest in Mommy and Me photography or future Mother’s Day mini sessions.
Want to teach photography to moms? Download your teaching bundle now.
Through teaching photography you can create a community and network of mothers who share a love for photography, which can lead to word-of-mouth marketing and increased brand awareness for your business.
Partner with local businesses that cater to mothers, such as flower shops, spas, or restaurants. Offer a joint promotion where customers receive some kind of special added value at both businesses when they use both services. You can offer a complimentary 8x10 print or a special frame as part of the promotion.
Creating a Mommy and Me welcome guide is an effective way to attract potential clients around Mother's Day. The brochure can showcase your photography services specifically for mothers and their children, highlighting the importance of capturing special moments between them.
You can email the guide to clients or print it at a lab such as McKenna Pro and place it in local businesses in your area that cater to moms and families.
Create blog post content and an email about Mother's Day photo ideas and share them on social media. Highlight the importance of capturing special moments with moms and how your photography can help create lasting memories.
Create a mom and me styled mini-session event. You can advertise these sessions as a convenient and affordable way to get professional family photos. it's a great way to attract new clients and generate leads for your business.
(Click here to download this FREE photoshop marketing template.)
Offer personalized gifts for Mother's Day, such as photo books or albums. You can showcase your photography skills by including photos from a previous session. Personalized gifts are a thoughtful way to show mothers how much they are loved and appreciated.
Mother's Day is a great opportunity to market your business with themed Mother’s Day photography sessions, personalized photo gift ideas for moms, and special Mother’s Day mini sessions that help families capture memories to cherish forever.
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If you're a photographer launching a 40 Over 40 photography campaign and need ideas for booking more clients, here are 40 marketing ideas to help you promote your campaign with confidence and creativity!
