Starting a photography business is not as easy as it seems. You could be the best photographer in the world, but if you don’t know how to price your products or market yourself, your business can fail. There are five major reasons why photography businesses fail. While this is certainly not an all-encompassing list, understanding how to navigate these five problems will help you create your own successful business.
- The lack of understanding of the money involved - both initial costs and how to price your products. Do you already have a professional camera? What about the right lenses for the type of photography you’re offering? These can be costly. Then you’ll need to consider how you’re going to price your services. You won’t make any money if you keep gifting free services to family and friends. Determine how much money you need to make to cover your own expenses and pay yourself for the job, then price your services accordingly.
- Not having a professional looking blog (or a blog in general). Think of your blog as a first impression. Not only is it a way for potential clients to see your work, it is a way for them to get to know and trust you before hiring you. Make sure you display your best photographs in easy to navigate categories. And don't forget the text. It's important to have quality content on a regular basis. One way to do this is to sign up for the Photographers Pre-Written Blog Post Monthly Subscription Program. You will get 4 pre-written blog posts sent directly to your e-mail each month. Find out more by clicking here.
- Not utilizing social media. It’s one of the easiest ways to get free publicity; all it takes is a small amount of time to initially set up your page, and then a small amount of time each week to keep it updated. You can use social media to update your followers and clients on new projects you’ve been working on or offer special discounts on services. Update regularly, and remember to interact with your clients and fans.
- Not defining and identifying your ideal client. What type of photography are you best at, and what will be most popular around your area? Choose one genre and stick with it. It’s much easier to perfect a certain style and market to one particular group of people than to try to appeal to everyone at once.
- Not creating a brand. When people see your work, you want them to know that it was you behind the lens. While creating your own distinct photographic style can certainly help, creating a brand will really bring your business full circle. This includes a logo, a website or blog, and a social media profile that all have the same look and feel – including consistency in font, color, and overall style.
Don’t get discouraged! If you have all five of these common problems figured out, you’re already well on your way to having a successful photography business. Just remember: it’s not as easy as simply being talented behind the lens. You’ll need to wear many different hats, but in the end it will all be worth it.