Senior Photography Marketing Ideas
Most High School Seniors love the idea of a professional photo shoot just for them. It's almost like a rite of passage. They are looking forward to showing off their individuality and determined not to be the girl or guy that has their eyes closed in the yearbook. Senior photos are a lasting reminder of all the memories they made in cheerleading, marching band, or sports. As a photographer, that is a lot to live up to. How are you going to create a unique experience for every senior while still turning a profit (and keeping your sanity?) There is one tool that will showcase a senior’s individuality, and increase your revenue potential.
Custom student magazines cost just $4 each to print. The cost is so low that even when you add in a profit margin the retail price is affordable. To maximize revenue, package the magazines as a bundle deal add-on to encourage buying in bulk. If you price a pack of 15 with a retail price of $100, you’ve just made a profit of $40 on one student. Let's say for example that you have an average of 25 senior photo sessions, you now have the potential to make an additional revenue stream of $1,000. And, bonus... that is in addition to what you're already making in your senior photography sessions. Think of the possibilities!
And I've made it super easy for you by creating a senior photography client magazine template. I've even included the forms for your senior to fill out his/her information. All you have to do is upload your photos and their text and you've got yourself a new product add-on.
The template for a custom magazine is easy to use and will save you time. No fussy layouts, no lengthy font choices. Each template is ready for you to just drop your senior photos into and send off to the printer. The clean layout makes the magazine perfect for every student, with any photo prop, or choice of attire. However, the magazine is not just a booklet of pretty pictures. A custom magazine features the student in their environment.
Not only will the student be able to showcase senior photos but it will portray their personality and individuality via the custom content. Each magazine contains articles with the students own words in print. Pages include articles like the “Top 5 Facts No-One Knows about You” list and questions like “What are your goals and dreams today” and “Where do you see yourself in five years?” For clients, this is an opportunity to freeze time and remember it for the rest of their lives.
By offering a bulk pack, the student can keep one in her memory box, and give a couple to her closest friends. Her mom, on the other hand, can proudly show-off her gorgeous daughter (or son) to co-workers, the ladies at the gym, her no longer needed pediatrician, and even the owner of the pizza place where they’ve celebrated every milestone in their students life. Not to mention the addition of it into the family newsletter. The end result is a picture perfect view of what the student was like and what they hoped for the future. It’s a time capsule of the student's High School career.