Starting a photography business is not as easy as it seems. You could be the best photographer in the world, but you still need to know how price your products and market yourself. Here are five quick tips to keep in mind when starting a photography business.
Know Your Ideal Client
This one is crucial. Because if you don't know you're trying to reach, you won't know to reach them. What type of photography are you best at, and what will be most popular around your area? Choose one genre and stick with it. It’s much easier to perfect a certain style and market to one particular group of people than to try to appeal to everyone at once.
Understand the Costs Involved and Learn How to Price Your Products
Do you already have a professional camera? What about the right lenses for the type of photography you’re offering? These can be costly. You'll also need to consider how you’re going to price your services. You won’t make any money if you keep giving free sessions to family and friends. Think about how much money you need to make to cover your expenses and pay yourself for the job, then price your services accordingly.
Use Social Media to Grow Your Business
Social media is one of the easiest ways to get free publicity; all it takes is a small amount of time to initially set up your page, and then a small amount of time each week to keep it updated. You can use social media to update your followers and clients on new projects you’ve been working on or offer special discounts on services. Update regularly, and remember to interact with your clients and fans.
Create and Develop Your Business Brand
When people see your work, you want them to know that it was you behind the lens. While creating your own photographic style can help, creating a brand will really bring your business full circle. This includes your logo, website, blog, and social media profiles. Make sure that they have the same look and feel – including consistency in font, color, and overall style.
Last but certainly not least you gotta have a blog! As important as it is for you to have a website where you can showcase your portfolio it's not going to be enough to bring in more business. Your blog will help drive more traffic to your website and convert more prospects into paying customers. A study conducted by HubSpot showed that companies who blogged received 55% more traffic to their website and had 434% more pages indexed by search engines than companies who didn’t. Creating quality content and blog posts on a regular basis sends positive signals to search engines. When more of your website pages are indexed you increase the chances of relevant, potential clients finding your website and enquiring about your services.
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