We all know how competitive it is to get new photography clients. One of the things you can do to increase your chances of potential clients visiting your website is to make sure that your website meets basic SEO requirements.
Here are some tips to help you improve your approach to marketing your photography business online.
Speed is important. Google sees speed as an important factor when ranking websites. If your website takes forever to load, there’s a high chance that you’ll rank lower than competitors with faster websites. To ensure that your website is as fast as possible, start by choosing the right hosting provider. Your hosting provider’s servers make a huge difference to your website’s speed. Secondly, your images play an important role on your site but it can also slow it down. You can avoid a slow down by sizing and saving your images correctly. Lastly, check which plugins you are using as unnecessary plugins can slow your site down too. You can test your website’s speed using this tool from Google.
Watch that bounce rate.Your bounce rate shows how many users landed on your website but left almost immediately. When this happens, it signals to Google that your website wasn’t relevant to a particular search query and it could cause your website to move down in the rankings for some important search queries. The more interesting and helpful your website is, the more people will want to browse and hang around. Having a blog with interesting content really helps with this.
Increase time on site. How much time people are spending on your website is also an important SEO signal. Google Analytics is one tool that you can use to track how much time users are spending on your website. When users spend more time on your site, the more likely it is that they’ll become clients. Publishing engaging content to your blog is a great way to encourage users to spend more time on your website. If you are having trouble coming up with topics to write about or you just don't have the time you may want to invest in the Pre-Written Blog Post Subscription for Photographers. Each month a set of pre-written blog posts are sent directly to your e-mail. All you have to do is upload them to your website.
Make use of keywords. Using keywords in your website copy will give search engines a better idea of what your website is all about. You need to, however, make sure that your copy still sounds natural and that you’re not stuffing your website with keywords. Google will penalize your website for this. When you research keywords, think about the terms that your clients would be searching for when looking for your specific type of photography services.
Mobile is everything. You can no longer afford to have your website "not" be mobile friendly. Over 60% of searches are made on a mobile device, which shows the importance of having a mobile-friendly website, especially considering iPhone photography has become very popular and people always have their phones with them. A mobile-friendly website means that all users can easily read the text and see all images and that it’s easy to click on any buttons or links. Your website will definitely rank much lower if your website doesn’t function correctly on mobile. Use this tool from Google to test whether your website is mobile friendly.
Before you start marketing your photography business, pay some attention to your SEO efforts first to ensure that you’re generating as much online traffic as possible and that users can easily browse through your portfolio once they do find your site.
If you need more tips or are looking for more SEO resources check out my friend Fueza Reis at Get Found with Fuse. She has several great courses and challenges at her site.
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Fall is right around the corner, and that means it's time for mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions: