6 FREE Photography Marketing Ideas for May

Spring has officially sprung! With May comes warmer weather, beautiful blooms, and all sorts of other reasons to celebrate. Springtime also signals plenty of opportunities to capture soft light and gorgeous colors -- without making your photography clients freeze as they pose in front of the camera!


If you’re a photographer looking to take on more clients in May, now is the perfect time to make an extra push in marketing your business. Here are a few extra special holidays you can emphasize in your marketing to creatively use this gorgeous season to your advantage!

    1. National Pet Photography Week.  People absolutely adore their pets, but not everyone may have professional photos of them yet. During National Pet Photography Week this May 3-9, offer a special on pet photoshoots -- for dogs, cats, rabbits, birds, or any other furry, feathered, or even scaly friends. If you’re not all that experienced shooting animal portraits, simply market your family portrait photography or couples sessions and encourage potential clients to invite their pet to come along, too. Click here for more dog and pet photography inspiration and ideas. (photo featured below by Carrie VanAlstine Photography)Pet photography by carrie vanalstine

    2. National Dog Rescue Day
      This year, National Dog Rescue Day falls on May 20th. Work with a local shelter to photograph their dogs. It’s a win-win situation for everyone involved -- photography work and exposure for you, high-quality marketing materials for the shelter, and a better chance of finding a loving home for those sweet pups. Then, partner with the shelter in following up with everyone who rescued a pet to offer a special pet rescue themed session!   Click here for some pet photography marketing resources. FREE Mommy and Me Template
  1. Mother’s Day
    Offer the gift of timeless memories this Mother’s Day, May 12th. Run a special on mommy and me sessions to celebrate motherhood, or advertise photoshoots for the entire family as a present for mom. It’s a gift even sweeter than chocolate!   Click here for your FREE Mommy and Me Mini Session Photography Marketing template. 
  2. Military Spouse Appreciation Day
    Show some love and appreciation for all the dedicated military spouses out there this May 10th. Advertise couple’s photoshoot packages, offering a special discount for all couples where one spouse is currently serving in the military. Especially during deployment, those priceless photos will be even more precious.  (Are you in the military or have a spouse in the military?  Check out this guest blog post about military life and a photography career). 

  3. Armed Forces Day
    This year, Armed Forces Day falls on May 18th. It’s a chance to show your support for the men and women who risk their lives to protect our country. Reach out to retired or active military in your community to offer them a professional, dignified photoshoot to honor their service.


  4. National Brother Day
    Celebrate sibling love and brotherhood this May 24th. Share a sweet photo of siblings with your email subscribers and social media followers and run a special on family or sibling photos booked in May.

As you’re searching for photography clients, take heart in the fact that there are people out there searching for you, too. As you make an effort to market your photography business and put the amazing services you have to offer out in the world, you’ll be able to help your dream clients find you and create something beautiful with them.


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