Fall is right around the corner, and that means it's time for fall mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions:
The earlier you start planning, the better! Make sure you have all the details worked out well in advance so you can start promoting your session as soon as possible. Plan out the dates, times, locations and props.
Offer something special to attract people to your mini session event. Maybe free prints or a discount on wall art. Depending on how much you are charging for your mini session you might be able to throw in something like a gas card of Starbucks card. Think of your ideal clients and what would be enticing to them. Be sure to promote this offer heavily on social media and in your marketing materials.
A unique backdrop will help set your mini sessions apart from other photographers in your area and make for some memorable images. For fall you can choose a hilly area covered in autumn leaves or a pumpkin patch. Get creative and create your own branded fall backdrop for your studio using props and accent pieces from stores such as Hobby Lobby.
There are several online tools available that can help promote your mini session events. Think Facebook events, Facebook lives, a Facebook group for your clients, Instagram, text and more! Also make sure you have your fall mini session welcome guide template ready to go. You can create a .pdf and email it to your current clients and to those who sign up for your email list. You can also print some guides and place them in local businesses that cater to your ideal clients.
Keep your mini sessions extremely limited in the amount of sessions you offer, the time frame you offer them and the number of times you offer them each year. You want these sessions to be exclusive and when they are gone, they're gone. If you train your clients this way, it should be very easy to sell out these sessions quick!
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