Holiday Photography Marketing Tips and Ideas that Won't Break the Bank
15 Holiday Photography Marketing Ideas on a Budget
Did you know that you can do holiday marketing for your photography business this year without breaking the bank? There are a variety of effective low-cost digital marketing tactics that any photographer can take advantage of. Whether you're just starting a photography business or if you're a seasoned pro, can spread brand awareness, generate leads, and book more clients this holiday season. You don’t need a big marketing budget to have a big impact.
- Are you using content marketing? Create unique, helpful content and share it on your social media. For example, you could create quick tips for stressed parents who are taking their kids to the mall for photos with Santa.
- Find Facebook groups where your ideal client hangs out and interact with them there. For example, if you are a family photographer you might look for local mom groups or homeschool groups. After all, everyone is looking for family photos around the holidays. Instead of promoting your sessions right away try offering help. Ask people in the groups what stresses them the most about getting their family photo taken and then try to offer them a solution. This is a non-salesy way to get your photography business brand in front of your ideal clients. Remember it's always a good idea to ask the admin of the group for permission to post.
- Are you blogging regularly? It's important to keep your blog updated with fresh content, especially during the holidays. Do you have some holiday blog posts ready to add to your blog? Click here for some done for you holiday blog posts you can simply upload to your website.
- Share useful holiday photography tips on social media. For example, maybe you could share your top tips for getting the kids to smile for their family holiday card photo, or what to wear for family photos.
- Create a private Facebook group for your own photography business and share some tips inside the group. (Want to join my FB group? You can join it here.)
- If you have an e-mail list, send your subscribers exclusive holiday specials.
- Create short videos for that address specific problems in your ideal client faces with photos around the holidays and post them on YouTube, Facebook or IGTV.
- Hold a livestream event where you teach something to your audience and interact with them in real-time.
- Don't be afraid to ask for referrals. Ask your best clients to tell their friends about you.
- Write press releases. If you're having a special themed holiday photo session event for your business tell the public about it. Maybe you're having photos with Santa and donating a portion of the proceeds to a local charity. The media loves to do stories on local businesses spreading good will, especially during the holiday season.
- Follow conversations online related to your business. You can learn a great deal about your market by seeing what conversations they’re having.
- Send out a customer satisfaction survey. Get feedback from customers that you can use to make improvements to your products or services.
- Create collaborative event with a complimentary business and take advantage of each other's clients or e-mail list. This is a win-win where you each get exposure to the other’s audience.
- Drill down your unique value proposition. Create a simple statement that explains how you uniquely meet your customers’ needs and use this wherever you have a profile online.
- Write guest blog posts and submit them to other people’s blogs to get exposure to a new audience.
- Appear as a guest on podcasts. Get interviewed on topics that are interesting to the show’s audience.
- Run a social media contest. Give away a FREE family photo session and ask your audience to share with others.
- Check out Quora and other Q&A sites to see what questions people are asking about your topic.
- Offer educational opportunities like webinars and online group coaching sessions.
- Reach out to local influencers and try to get them talking about you.
- Create an online community where your target market can discuss issues, network, and get the support they need.
Are you ready to get started? Just take an idea from the list and give it a try. Monitor your results and then look for areas where you can improve. Try a new idea when you’re ready. Pretty soon you'll have a long list of go-to marketing techniques that will hardly cost you anything.
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