15 Holiday Photography Marketing Ideas on a Budget

Photography Holiday Marketing Ideas

Did you know that you can do holiday marketing for your photography business this year without breaking the bank? There are a variety of effective low-cost digital marketing tactics that any photographer can take advantage of. Whether you're just starting a photography business or if you're a seasoned pro, can spread brand awareness, generate leads, and book more clients this holiday season. You don’t need a big marketing budget to have a big impact.

Start with content marketing. Create unique, helpful content and share it on your social media. For example, you could create quick tips for stressed parents who are taking their kids to the mall for photos with Santa. Or you could post any of the blog posts from this holiday blog post bundle.
Try local Facebook groups. Find Facebook groups where your ideal client hangs out and interact with them there. For example, if you are a family photographer you might look for local mom groups or homeschool groups. After all, everyone is looking for family photos around the holidays. Instead of promoting your sessions right away try offering help. Ask people in the groups what stresses them the most about getting their family photo taken and then try to offer them a solution. This is a non-salesy way to get your photography business brand in front of your ideal clients. Remember it's always a good idea to ask the admin of the Facebook group for permission to post.
Are you blogging regularly? It's important to keep your blog updated with fresh content, especially during the holidays. Do you have some holiday blog posts ready to add to your blog? Click here for some done for you holiday blog posts you can simply upload to your website.
Share useful holiday photography tips on social media. For example, maybe you could share your top tips for getting the kids to smile for their family holiday card photo, or what to wear for family photos.
Create your own Facebook group. Create a private Facebook group for your own photography business and share some tips inside the group. (Want to join my FB group? You can join it here.)
Send out emails. If you have an e-mail list, send your subscribers exclusive holiday specials. If you don't have an e-mail list, now is the perfect time to get started. You can use this holiday lead magnet template to get people to sign up to your e-mail list.
Use video. Create short videos for that address specific problems in your ideal client faces with photos around the holidays and post them on YouTube, Facebook or IGTV, reels or Tik Tok.
Have a livestream event. Hold a livestream event where you teach something to your audience and interact with them in real-time. For example, you could teach them some basic photography tips or how to get good photos of their kids on Christmas morning. Check out these pre-written lessons for teaching photography for more help.
Get referrals. Don't be afraid to ask for referrals. Ask your best clients to tell their friends about you. Give them something in exchange for each referral they send your way that books with you such as a complimentary print or frame.
Write press releases. If you're having a special themed holiday photo session event for your business tell the public about it. Maybe you're having photos with Santa and donating a portion of the proceeds to a local charity. The media loves to do stories on local businesses spreading good will, especially during the holiday season.
Survey your clients. Send out a customer satisfaction survey. Get feedback from customers that you can use to make improvements to your products or services.
Have a co-op event. Create collaborative event with a complimentary business or businesses and take advantage of each other's clients or e-mail list. This is great for the holiday season. For example could create a local holiday shopping experience with some local small businesses and have a photo booth set up.
Guest blogging. Write guest blog posts and submit them to other people’s blogs to get exposure to a new audience. To save time you could use any of these pre-written holiday blog posts and then link back to your website.
Be on a podcast. Appear as a guest on podcasts. Get interviewed on topics that are interesting to the show’s audience.
Have a contest. Run a social media contest. Give away a FREE family photo session and ask your audience to share with others. Be careful if you're running Facebook ads to the contest as there are a lot of rules and regulations and you don't want to have your Facebook account shut down.

Just take an idea from the list above and give it a try. Monitor your results, take note of what worked and use the idea again next. year. Magazine Mama