3 Photography Email Marketing Mistakes Every Photographer Should Avoid

There are some common mistakes I see photographers make with e-mail and I thought I'd share them with you so you can avoid making the same mistakes too. 

1. Not Having an Email List

The first one is not having an email list at all. Having an e-mail list is one of the things that set me apart from other photographers in my area.  It helped me keep my business open when other photographers were shutting down. I knew that if I was running low on bookings I could just send out an e-mail, get some clients meetings which would ultimately lead to bookings.  It was a great way to have dependable, reliable revenue from my photography business. 

2.  Not Having an Opt-In or Lead Magnet 

That would lead to the 2nd mistake, not having an opt-in or lead magnet to collect e-mails on your website.  If you want a done-for-you option you can use this photographer lead magnet kit. It comes complete with the pre-written lead magnet you can offer, a set of pre-written e-mails that you can set up to be sent on autopilot, and a set of social media templates to advertise the template.  But even a welcome guide (or a page or two from one) will work as an opt-in for someone to join your e-mail list.  Simply create a .pdf from your guide and send a link to download to your subscribers as soon as they sign up for your list. 

3.  Not Looking at Your Email Analytics

The 3rd mistake is not looking at your analytics.  Most e-mail marketing platforms have free built-in analytics.  Metrics like "open-rate" will tell you how many people are opening your e-mails.  You can measure how many people are clicking on your links by looking at your "click-through rate".  You can use this information to see what's working and improve on your e-mail marketing. 

I hope these tips have been helpful! If you are new to email marketing or not sure where to get started sign up for my Inbox to Bookings: Email Marketing for Photographers Course

I'll show you step-by-step what you need to do to build a targeted e-mail list that helps you book more clients.

In my course you'll:

• Put automated systems into place to attract your ideal clients on a consistent basis.
• Discover the best way to find your ideal subscribers and get them to sign up for your e-mail list.
• Create a detailed plan to use your e-mail list to get your photography business on track and book more clients. 

This course is broken down into bite size modules to help you learn how to successfully take advantage of e-mail marketing in your photography business.

I can't wait to see how e-mail marketing helps grow your photography business the same as it did mine!