There are some common mistakes I see photographers make with e-mail and I thought I'd share them with you so you can avoid making the same mistakes too.
The first one is not having an email list at all. Having an e-mail list is one of the things that set me apart from other photographers in my area. It helped me keep my business open when other photographers were shutting down. I knew that if I was running low on bookings I could just send out an e-mail, get some clients meetings which would ultimately lead to bookings. It was a great way to have dependable, reliable revenue from my photography business.
That would lead to the 2nd mistake, not having an opt-in or lead magnet to collect e-mails on your website. If you want a done-for-you option you can use this photographer lead magnet kit. It comes complete with the pre-written lead magnet you can offer, a set of pre-written e-mails that you can set up to be sent on autopilot, and a set of social media templates to advertise the template. But even a welcome guide (or a page or two from one) will work as an opt-in for someone to join your e-mail list. Simply create a .pdf from your guide and send a link to download to your subscribers as soon as they sign up for your list.
The 3rd mistake is not looking at your analytics. Most e-mail marketing platforms have free built-in analytics. Metrics like "open-rate" will tell you how many people are opening your e-mails. You can measure how many people are clicking on your links by looking at your "click-through rate". You can use this information to see what's working and improve on your e-mail marketing.
I hope these tips have been helpful! If you are new to email marketing or not sure where to get started sign up for my Inbox to Bookings: Email Marketing for Photographers Course
I'll show you step-by-step what you need to do to build a targeted e-mail list that helps you book more clients.
In my course you'll:
This course is broken down into bite size modules to help you learn how to successfully take advantage of e-mail marketing in your photography business.
I can't wait to see how e-mail marketing helps grow your photography business the same as it did mine!
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Fall is right around the corner, and that means it's time for mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions: