If you want to get the most out of your photography blog, here are a few guidelines to follow.
Create a blogging schedule and stick to it, even if it means adding one blog post per month. Blogging at least once a week is better though. You could be writing the very best content but your audience will lose interest if you’re only posting something every once in a while. Be realistic and create a schedule that you know you can stick to.
Don’t Just Post Photos.
As important as it is to always showcase your latest work, successful photographers also provide their clients with additional value in the form of advice, tips and interesting information. If you must blog about a shoot, write about the location, the setting and why it was a great shoot.
Photos are personal and when a client decides to work with you it’s because they love your work and they feel they can communicate with you. It’s for this reason that it’s important to use a more conversational tone in your blog posts so that you don’t come across as cold, technical and too formal.
Don't Just Blog for the Sake of Blogging.
If you don’t have anything interesting or useful to share with your clients, then don’t blog. Each of your posts should add value to the lives of your clients and benefit your business by showcasing your expertise and knowledge.
The more you can help solve a customer’s problem by answering their questions, they more likely they are to do business with you. If you find that you’re receiving certain questions more often than others, create a few blog posts about them as this is evergreen content that will benefit you well into the future.
Don’t Forget to Capture E-mail Addresses.
This one I believe is the most important for growing your photography business. An email database can be one of your most valuable marketing tools as a photographer. Once you start building an email list, you have it for life and can use it to successfully market your business and engage with your clients over and over again. Have an opt-in or something engaging to make them "want" to give you their e-mail address. Consider giving them something in exchange whether it is a discount, a what to wear guide or simply a welcome guide.