As a high school senior photographer, blogging can be a powerful platform for showcasing your photography, educating your clients, and building trust for your brand. Here are my top 10 blogging tips for high school senior photographers:
Even though high school senior photography is a niche in itself, it's important to dive deeper and narrow that niche further so you can speak to your ideal clients. This might mean you specialize in a specific type of senior photos such as studio portraiture or urban senior photography for example. This doesn't mean you can't shoot other types of senior photography, it just means that you have some types that are your speciality and you will choose to feature more images from those sessions on your blog and website.
It's important to create a blogging plan that outlines goals you have in mind for your blog, and how you will achieve them. For example one goal for your blog could be increasing traffic to your website, another might be growing your email list through linking to your newsletter or offering a freebie in all your blog posts. Or, your goal may simply be to have content that you can link to in your social media posts and emails. Having clear goals will help you make sure your blog is aligned with your overall business.
Some photographers photo dump to their blog, but it's important to be strategic in the images you post. I recommend featuring images that appeal to your ideal client (images that we discussed in #1). One thing you can do is go through your Facebook and instagram feed and see which images have received the most engagement and clicks. Choose those images and upload them to your blog. You already know those images resonate well with your audience so it reinforces your brand.
In addition to using high-quality images, it's important to write high-quality content. This might mean sharing behind-the-scenes stories, tips for choosing the right senior photographer, or advice for getting the most out of your senior photo session. By providing valuable and interesting content for your readers, you build trust with potential clients. If you want to save time, opt for this High School Senior Photographer Pre-Written Blog Post Subscription.
To attract more readers to your blog, it's important to optimize it for search engines. Use keywords in your blog titles, headings, and posts, and add meta descriptions and tags to your blog posts. Remember to name your images with your keywords too!
Use keyword research tools like Google Keyword Planner or SEMrush to find popular and relevant keywords with good search volumes and competition levels. Incorporate these keywords strategically throughout your blog content, including in the title, headings, subheadings, body and images.
To get the most out of your blog posts, you will need to promote your blog posts to your target audience. This includes sharing your blog posts on social media, emailing your blog to clients and potential clients, or promoting it on your website and other channels. By promoting your blog, you can increase its visibility and reach more potential clients.
Another important aspect of blogging for high school senior photographers is engaging with your readers. Ask engaging questions at the end of your blog. Ask readers to reply and post. When you link to your posts on social media, ask questions as well. When you send an email with a link to your blog posts ask your subscribers to read your post and leave a comment.
To understand what is working and what can be improved on your blog, you need to track and analyze its performance. For example, with Google Analytics you can track web traffic and clicks. You can also use analytics on social media by measuring the engagement of the blog posts you share on Facebook and Instagram. Once you find what's working you can further optimize it. For example, if you have a blog post that is popular you might consider running a Facebook ad to the post to give it more reach. You could also take that post and create a .pdf and offer it as a FREEBIE to grow your email list. Or take it one step further and make a video of you sharing the tips.
Normally bloggers will collaborate with brand influencers. In your high school senior photography business your clients are going to be your biggest influencers. Consider featuring some of your clients on your blog. Choose your favorite clients and interview them. They will be thrilled to be featured on your blog and share it with all their friends. This will help get more organic reach to your blog posts and hopefully some more client bookings too! :)
Finally, it's important to update your blog regularly with new and fresh content. If readers get in the habit of seeing new content posted on a regular basis you will get visitors to your blog and website more consistently. Not only that, but if Google sees you updating your website on a regular basis it will automatically rank it higher because Google loves fresh content! I recommend posting at least once a week to start with. For example, you could take posts from this pre-written blog post subscription for senior photographers and schedule one post every Tuesday and call it "Tips Tuesday". Remember, the more you post, the more traffic you get!
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