1) Use as take away at bridal salons (instead of a business card!)
2) Use as your giveaways at trade shows (instead of a price list
3) Use as mailers (with more than a couple of photographs)
4) Use as take homes for consultations (instead of the generic folder)
5) Use as a guide for initial meetings (Move from initial information, what the customer gets, tips to make their experience exceptional and end with pricing)
6) Use as a PDF download on your website for prospecting. And you can find a great post on how to create a .pdf from your welcome guide template right here.
7) Use as content for your e-mail newsletter to keep your customers coming back year after year.