Do you know that marketing your photography business doesn’t have to be expensive? There are a lot of effective and affordable digital marketing strategies that you can use to market your business this year. Whether you're just starting a photography business or if you're a seasoned professional, here are 21 ways you can affordably market your business in 2021.
1. Content Marketing. Create helpful and educational content and share it on your social media. For example, you could take some text from any of the welcome guide templates and repurpose it on your social media.
2. Try Facebook Groups. Do you know of facebook groups where your ideal client visits? For example, if you are a wedding photographer or wedding professional, you might join the facebook group called “I’m Engaged, Now What?” Don’t try to sell your services right away or you might get kicked out of the group. Instead offer pieces of advice. If readers are interested, they will message you. Facebook groups are also a great way to learn more about your ideal client. If you’re a high school senior photographer, try joining some of the parent groups of colleges or universities in your area. Moms are frequently looking for photographers in the area to take graduation photos.
3. Blog Consistently. Are you posting to your blog on a regular basis? It's important to update your blog consistently with new content. Click here if you need done for you blog posts that you can upload to your website.
4. Share tips on social media. For example, if you’re a family photographer, maybe you could share your top tips for getting kids to smile for their family photos, or you could share tips on what to wear for family photos.
5. Create a Facebook group for your business. Create a private Facebook group and share some tips inside the group. This can also double as a way to generate emails for your list. Post a link to your private facebook group and have them enter their email address before they are approved as a member.
If you have an e-mail list, send your email subscribers special offers.
6. Email Your Subscribers. E-mail marketing is actually one of the most affordable types of marketing out there. It has the most return on investment over any other type of marketing. If you have an email list, send your email subscribers a special promotion or offer.
7. Create small videos. Put together some short videos that address specific meeds your ideal client has. Post the video on YouTube, Facebook or IGTV.
Have livestream event where you teach something to your audience and interact with them.
8. Have livestream event. Holst a livestream event where you interact with your viewers. This could be a live behind the scenes at a photo shoot. Or you could even share your screen while you're editing and show them the process you go through when you edit photos.
9. Get your clients to refer you. It’s okay to ask for referrals. Ask your best clients if they could refer you. If you offer a small referral incentive it can go a long way!
10. Write a press release. If you're having a special themed event for your business let the public know. Maybe you're teaching photography classes to moms or kids. Consider donating a portion of proceeds from your session or class to a local charity. News outlets love to do stories on local businesses doing things to help the community.
11. Keep informed of online conversations. Make sure you keep an eye out for what conversations are happening online that could be related to your business. You can learn a lot about your market by seeing what conversations they’re having. Check out other facebook pages that also service your ideal client and see what they are posting and what comments people are leaving on the posts.
Send out a client survey. Get feedback from your clients that you can use to make improve your sessions. You can use an app such as Survey Monkey. Maybe they will leave a review or testimonial that you can post on your website or social media.
12. Send out a client survey. Get feedback from your clients that you can use to make improve your sessions. You can use an app such as Survey Monkey. Maybe they will leave a review or testimonial that you can post on your website or social media.
13. Create a collaborative event. Look for a complimentary business and create a collaborative event where you could both benefit from each other's clients or e-mail list. Make sure it benefits both businesses.
14. Write your unique value proposition. Do you know your unique value proposition. Create a business statement that explains how you uniquely meet your clients’ needs and insert this wherever you have a profile online. Think about the benefit to the clients and not necessarily what services you offer. For example, the tagline in my wedding photography business was “Enjoy Your Day”. I knew that the one thing brides who booked me wanted most was to enjoy the day. They wanted a photographer who would handle everything for them, capture all the candid moments so they could just have fun, relax and enjoy their day.
15. Write a guest blog post and submit it to other people’s blogs so you can gain exposure to a new audience.
16. Be a guest on a podcast. Make sure it is a podcast that caters to your ideal client. Even if it’s not local you can send your email list a link to the podcast. This will help further position you as an expert in your area.
17. Host a giveaway on social media. Give away a sitting for a session or a gift certificate that can be applied to a session. You may even want to collaborate with local businesses in your area that are similar to you to get even more reach.
18. Look on Quora and other Q&A sites to see what questions people are asking about your niche of photography or services
19. Offer educational opportunities such as webinars, online group coaching sessions for other photographers or simply teach a basic photography class. By positioning yourself as a teacher, once again you will be appearing as an “expert” for those who are considering booking you. And these days it’s very important to stand out from the competition.
20. Contact local influencers and try to get them talking about your services. This could be on Instagram or even podcasts. If it’s a local Instagram influencer consider offering the influencer a free photo session in exchange for a shout out on their profile.
21. Write a press release. If you're having a special themed event for your business let the public know. Maybe you're teaching photography classes to moms or kids. Consider donating a portion of proceeds from your session or class to a local charity. News outlets love to do stories on local businesses doing things to help the community. You may have to reach out to a public relations team but you may find that the investment could get you lots of media exposure which in turn could indirectly help you book a lot of sessions for a long time to come.
22. Build an online community where your ideal clients can discuss issues, network, and get the support they need. It doesn’t even have to be on the topic of photography, just a topic that your ideal client deals with. When people need a photographer, you will be top of mind since you run the community.
Make a list of your favorite three ideas from this list and try them out. Then see what is working and what is not. Then try something new when you need a boost in your marketing. Soon you will have your own little bag marketing tricks ready and waiting for you whenever you need them.
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Fall is right around the corner, and that means it's time for mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions: