While the warmer summer months will keep you busy with your photography business how can you keep your business going when the season starts to slow down? Most photographers will fail to keep their business running simply because they do not consider the many options they have to make a profit even when they aren't booking regular clients every weekend. As a photographer, you want to implement ways you can keep a steady stream of income coming into your business.
Mini sessions are short photo shoots that last from 20 to 30 minutes. Since they are shot and quick you can book a number of clients in one day. While you may not charge a lot for these shoots they can easily bring you in some extra money and new clients. Some of the best ways to use mini-sessions during the off-season is to create themed session such as a pumpkin patch them for the fall season, a kids Holiday theme, a Happy Valentines Theme or consider holding a mini session specifically for holiday cards. One popular mini session theme holiday theme which is popular with both kids and parents is Santa Sessions.
There are plenty of people that want to learn the basics to shooting and using their DSLR camera but don’t want to take a class at the local college or university. Teaching a basic photography class can be ideal in your off-season. While you can offer the class to everyone also consider narrowing down the demographic and teaching a moms photography class or an after school kids photography club.
- Shoot headshots.
Headshots photography is a side income many photographers utilize. Consider setting up a shoot that focuses on your social media following by offering a Facebook Friday or Social Media Saturday event where people can have professional images taken for their social media accounts. Also, reach out to other businesses in your area where the employees would most likely need a professional headshot such as real estate agents or accountants.
Adding these three income options during your off-season will not only allow you to earn an extra profit but are all great ways to network and expand your market.