Email marketing can be a great way to connect with your photography clients and keep them up-to-date on your work. By sending regular email campaigns, you can build a relationship with your audience and keep them interested in your photography. In order to have a successful email marketing strategy, here are a few tips:
It's important to understand the basics of email marketing before you start sending out your campaigns. Some things to think about are what to write in your emails, how you will create a list of email subscribers, and sending out your emails at the best optimal time. You will also want to understand analytics such as open rates and click thru rates.
One of the most important aspects of email marketing is having a list of subscribers. Creating your email list can be done in a number of ways, such as collecting email addresses on your website or through sign-up forms. It's important to make sure that your subscribers have opted-in to receive emails from you, and you should also provide them with an easy way to unsubscribe if they no longer want to receive messages from you. If you need help building an e-mail list I recommend this Email List Building Guide for Photographers.
Another important aspects of email marketing is creating an engaging email campaign. Consider using images or even gifs that will appeal to your ideal clients, or by including a personalized message. It's important to make sure that your subscribers will find your email interesting and relevant. By sending emails with tips you can educate your clients and position yourself as the go-to expert at the same time. Consider using these pre-written personal brand photography emails to save time.
In order for your email to have the best chance of being opened you need to know what time to send it out. Sending your campaign at the wrong time could result in lower open rates and click-through rates. By monitoring the performance of your campaigns, you can determine when is the best time to send them for the best results.The best time to send out your email marketing campaign will depend on your subscribers' schedules and when they are most likely to be checking their email. General speaking Monday and Tuesday mornings are a great place to start.
By analyzing open rates and click-through rates, you can see when your subscribers are the most engaged. You may find that sending your campaign at a different time produces better results. Keep in mind, though, that what works for one business might not work for another, so it's important to test different times to see what works best for your personal brand photography business. Want to dive deeper into email marketing for your personal brand photography business? Check out this course.
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