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If there’s one thing that seasoned photographers know, it’s that you need to be a little innovative and think outside the box if you want to make your business more profitable. The field of photography can be brutal in terms of competition, which means you need to offer potential and existing customers a little something extra if you want to increase your profits.
Below are a few tips that will help make your photography business more profitable.
Offering a variety of photography packages that can also be adjusted according to the customer’s needs will broaden your customer base and increase your profits. For example, wedding photographers tend to offer packages that include a specific number of hours and give couples the opportunity to add on products such as albums or swop them out for something they need such as additional hours.
What better way to draw in new customers than to get happy customers to send them your way. Asking for referrals is beneficial in two ways. For one, you get the opportunity to sell to new customers and if you offer a discount to the existing customer, you can look forward to repeat business from them too.
This would mainly depend on the type of photography you offer but a great way to rake in extra profits is to offer workshops that your customers might find helpful. It’s also a good opportunity to partner with other vendors or businesses in your area. For example, you could partner with a makeup artist or stylist and teach people how to look great in their photos. Many photographers also find that they are able to get clients indirectly after teaching a photography class. if you want to get started teaching quickly click here to check out some done for your photography lessons.
Giveaways are one of the best ways to generate more exposure for your photography business and it generates more engagement, particularly online. When you get existing and potential customers to enter in a unique way, you will instantly benefit from the increase in reach and potentially gain new business from the added exposure too.
If you find that you end up with a few gaps in your week that you simply can’t fill, send an email to your customer base (excluding those who have current bookings with you) and offer them a discount if they take that specific slot.
Increasing your profits doesn’t have to be stressful or cost you additional money. Creating a photography marketing plan for your business that is profitable simply requires some creative thinking and strategizing.
I hope these tips have been helpful. If you've tried any of these or have suggestions on some to add, let me know in the comments below.
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