7 Top Photography Marketing Tips and Ideas for June
Summer is almost here! School’s nearly out, the temperature’s climbing, and the days are longer and sunnier than ever. There are all sorts of reasons to celebrate!
If you want to book more photography clients in June, here are a few special holidays, occasions, and ideas for your marketing materials so you can start out the summer strong!
Summer-Themed Mini Sessions
Kick off the warmer weather by offering a deal on summer-themed mini sessions. Advertise a fun in the sun session complete pool themed props including oversized floaties, and sunglasses. You could tie in the session price with how hot the temperature is outside. For example here in Arizona if it's 110 degrees outside I might offer a session for $110 (but would normally be a lot higher). If you go this route you would want to up sell prints and products to make up for the lower fee session. June is also a popular month for an Americana themed session, with a flag background and fun props. (That way, your clients will have something ready to share once the 4th of July rolls around!)
Best Friends Day
Best Friends Day is June 8th, which also happens to be my birthday. For this holiday try offering a special on a best friends shoot. You can also try advertising a BOGO session -- buy one, give one to your best friend! If it happens to be your birthday month (like mine) you could advertise a birthday special.
What family doesn't want sweet photos of Dad with his kids? After all, that makes the perfect Father’s Day gift. Offer a special on daddy-and-me sessions, just in time for June 16th. Sometimes dads might not want always be happy about getting in front of the camera. For those dads why not offer a session for the kids only and then sell it in a beautiful themed Father's day frame that dad can put on his desk at home or work.
National Kissing Day
Did you know there was such a day as "National Kissing Day?" I didn't until I googled special days in June. June 19th is National Kissing Day -- which means it's smack in the middle of wedding season. Offer a special promotion to couples who book their wedding or engagement photos with you on this date.
Nowadays, so many people own nice DSLR cameras but don't really know how to use them. This June 29th, use “Camera Day” as an excuse to invite people to take a basic photography class from you.
National Pink Day
This June 23rd, advertise special “pretty in pink” sessions, complete with a bright pink backdrop and fun props. These sessions would be so fun for women of all ages! You could even tie this in with breast cancer awareness day as the ribbon for this cause is pink also.
Do you have a specific niche you target? Look for holidays that might be special to them and offer them a special promotion. For example, June 26th is Beauticians Day. If you’re looking to target local beauticians or to network with local salons, consider putting together a gift bag with your marketing materials and a special treat and hand-delivering it to them to recognize their special day. It’ll definitely make you stand out from other photographers!
While you’re out there trying to find your dream photography clients, remember there are people searching for exactly what you have to offer them, too. As you consistently put the effort into marketing your business, you’ll help your ideal clients find you so you can make some magic with them.
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