Blogging is an important part of any online business and as a photographer your blog should become a vital part of your marketing. Blogging may seem like an easy way to showcase your images and quickly post something to show to your audience, but many photographers fall into the trap of making some common blogging mistakes.

Mistake # 1 – Using too many images (and not enough text!)

As a photographer, it’s easy to get caught up in creating image heavy blog posts. Using text to accompany your images is crucial. Why? It not only provides further context and education for the reader, it also helps to boost your credibility and allow your website to be found easier by search engines. As a general rule use a minimum of 300 words to accompany your images within your post.

Mistake # 2 – Not collecting readers’ emails

Your goal for your website is to engage further with your readers to boost trust and eventually make more sales. The key to doing so with ease is to use your blog as an avenue to get people subscribed to your email list, so you can contact them regularly.

What’s the best way to go about this? Rather than just showcasing a newsletter sign up form, try leading your reader and entice them to sign up by providing something value to them for free such as a discount code or free download of your studio magazine. Feature your sign up form at the end of your blog posts or as a pop-up on your site.

Mistake # 3 – Posting inconsistently

Blogging consistently may feel overwhelming at first, but it is important to be consistent. Set yourself an achievable goal. Start with one post per week and schedule it into your calendar. Work your way up from there.  To help with this check out the Pre-Written Blog Post Subscription for Photographers to get monthly blog posts delivered straight to your e-mail. All you have to do is upload and add your images. 

FREE blog planner for photographers

Mistake # 4 – Being unclear about their ideal reader

It’s so important to have a strong voice in your blog that actively engages with your specific target market. Spend some time considering who you want to attract to your business and create an idea of that person in your mind. Craft your blog content with them in mind and always imagine speaking to them directly as an individual rather than writing as if you are speaking to a large crowd.

Need some more tips for blogging?  Here are some posts you may find helpful:

Top 3 Reasons Photographers Should Be Blogging

How to Get the Most Mileage Out of Your Blog Posts

5 SEO Mistakes You Might Be Making

 


Leave a comment

Comments will be approved before showing up.


Also in Editor's Blog

Fall Mini Sessions: A Quick 5 Step Guide
Fall Mini Sessions: A Quick 5 Step Guide

Fall is right around the corner, and that means it's time for mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions:

Read More
Top 7 Photography Marketing Ideas for August
Top 7 Photography Marketing Ideas for August

Top 7 Photography Marketing Ideas for August Looking for some expert photography marketing ideas that are simple to implement? 1) Host Themed Photography Mini Sessions 2) Offer a Promotion 3) Teach a Kids Photography Club 4) Teach Homeschool Photography 5) Teach Moms Photography 6) Book Senior Session 7) Send an Email
Read More
3 Ways to Use the Pre-Written Articles In Your Photography Business
3 Ways to Use the Pre-Written Articles In Your Photography Business

Read More

Subscribe