Blogging is an important part of any online business and as a photographer your blog should become a vital part of your marketing. Blogging may seem like an easy way to showcase your images and quickly post something to show to your audience, but many photographers fall into the trap of making some common blogging mistakes.
Mistake # 1 – Using too many images (and not enough text!)
As a photographer, it’s easy to get caught up in creating image heavy blog posts. Using text to accompany your images is crucial. Why? It not only provides further context and education for the reader, it also helps to boost your credibility and allow your website to be found easier by search engines. As a general rule use a minimum of 300 words to accompany your images within your post.
Mistake # 2 – Not collecting readers’ emails
Your goal for your website is to engage further with your readers to boost trust and eventually make more sales. The key to doing so with ease is to use your blog as an avenue to get people subscribed to your email list, so you can contact them regularly.
What’s the best way to go about this? Rather than just showcasing a newsletter sign up form, try leading your reader and entice them to sign up by providing something value to them for free such as a discount code or free download of your studio magazine. Feature your sign up form at the end of your blog posts or as a pop-up on your site.
Mistake # 3 – Posting inconsistently
Blogging consistently may feel overwhelming at first, but it is important to be consistent. Set yourself an achievable goal. Start with one post per week and schedule it into your calendar. Work your way up from there. To help with this check out the Pre-Written Blog Post Subscription for Photographers to get monthly blog posts delivered straight to your e-mail. All you have to do is upload and add your images.
Mistake # 4 – Being unclear about their ideal reader
It’s so important to have a strong voice in your blog that actively engages with your specific target market. Spend some time considering who you want to attract to your business and create an idea of that person in your mind. Craft your blog content with them in mind and always imagine speaking to them directly as an individual rather than writing as if you are speaking to a large crowd.
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