Photography Mini Session Marketing Tips

Photographers are making big money with the current trend in professional photography; mini sessions. You want to jump on board, but why aren’t yours selling? Is there a secret you haven’t learned?

It could be one of these 10 reasons why your mini photography sessions fail:

    1. You have too many prices or packages. Keep your rates to one, simple package price.  For pre-made marketing packets check out the Mini Sessions Welcome Guide
    2. You schedule too many sessions within the allotted time frame. If some of your appointments arrive late, this can cause delays. Therefore, if you are trying to shoot closer to sunset, you don’t want to run the risk of running out of light and then having to reschedule the session.
  1. You shoot at a new location. You’re probably going to be stressed enough as it is, so be sure to shoot at a location that you are familiar and comfortable with. If you do shoot at a new location, scout it out first.
  2. You choose a high-traffic location. Instead, try to find a place that is more secluded, because the last thing you want is to arrive only to find other photographers have taken your favorite spot – or even worse – to discover that there is a public event going on. Consider finding a location that you can pay to reserve. If it doesn’t cost a lot, you can build it into your mini session package. For example, in my area, we have some beautiful orange groves at a church. You can pay a nominal fee to have permission to shoot there. You can also charge more because you can advertise that you’re shooting at a “premium spot”. And since you’ve paid to reserve the place, you don’t have to worry about anyone kicking you out during the middle of your session. That would be inconvenient and just plain embarrassing!
  3. You let customers run over their scheduled time. Even though you may enjoy shooting, be sure to keep to your schedule. The clients are paying an abbreviated fee for your time, so don’t discount yourself by over offering. People will take advantage of you and expect the same in the future.
  4. You offer discounted rates. If you discount too much, people simply develop the misconception that you are not as qualified, experienced or just not as good as the photographers who charge a premium rate.
  5. You don’t bring help… make sure to bring an assistant to hold the reflector, pass you the camera or help with posing and other details.
  6. You offer the mini sessions too frequently throughout the year. The point of mini sessions is that they are exclusive. Therefore, if you have them several times throughout the year, people will think these are just your regular session.
  7. You don’t limit them. You need to limit them to a certain number of spots. When they’re full; they’re full. Don’t’ keep opening up spots just because you have more people that want them. Instead, offer the extra people to be on a waiting list. The next time your mini session comes around and you say “Limited Spaces Available”, they will know mean it and they will sign up sooner.
  8. You don’t follow up. You just photograph the session and give them what they agreed upon, but they never hear from you again. Try sending an email to ask how they liked the mini sessions, or you can even make a phone call, or a handwritten thank you card. Tell them if they enjoyed their session and liked the photos that you have a referral program.

So, there you have it! If your mini sessions are more like mini disasters, try applying some of these tricks and strategies to make the next time around more successful!  

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