Black Friday and Cyber Monday are two of the biggest money-making days of the year and if other businesses are profiting, why shouldn’t photographers profit too? Below I will share some ways you can profit by running your own Black Friday sales in your photography business.
Here are a few ways that you can get in on the profits from Black Friday and Cyber Monday this year.
1) Create a special bundle. Create a special Black Friday/Cyber Monday Bundle that is unique to this shopping holiday. Perhaps bundle a print credit, a session fee, and an album or frame.
2) Offer a special promotion on mini sessions. It’s holiday season so you may already have a holiday mini session shoot coming up but if you don’t, maybe this would be the perfect time. I’m not suggesting that you have the mini session on Black Friday or Cyber Monday but rather sell the spots on those two days.
3) Sell your digital files. Whether or not to sell your digital files can be a bit of a controversial topic but if you’re a photographer that normally chooses not to sell digital files with your photography packages, perhaps you can make Black Friday and Cyber Monday the ONLY two days out of the year that they are available for purchase. You could also limit this deal to past clients that you maybe haven’t worked with lately. What you’d do is send out an e-mail to those clients only, letting them know that they will have a chance to purchase their files on over those two days. Make sure you send out the e-mail well in advance, giving them time to plan. If you’re choosing to work with clients from the past, choose clients who have purchased prints in the past but haven’t purchased from you in a year or more.
4) Partner with other businesses. If you don’t want to have your own Black Friday deal, you could work with some other businesses that are promoting offers. Find out whether you could promote their deal by sending an e-mail to all your clients and if you could get a special referral credit from anyone who makes a purchase. You could tell your customers to let that business know you that sent them or ask the business to give you a special code to use in your emails.
5) Offer a special deal on photo cards. People are always looking for holiday cards at this time of the year so why not incentivize them to purchase customized holiday greetings from you at a special price if ordered on Black Friday.
6) Create a special Black Friday deal for “new clients.” Create a special price for products purchased on Black Friday or Cyber Monday. You could post it on your personal social media accounts or send an e-mail to your customers. You never know when a referral could come your way.
As always, you want to make sure that you are getting paid what you’re worth and that your discounts aren’t going to hurt your business. Just make sure it’s a win-win for your business as well as your customer and take advantage of this shopping holiday to make a little extra cash so that you can buy your special Black Friday deals too.
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