Do you find yourself wondering how can I get more photography clients this month? Then these photography marketing tips are for you!
What I like to do is look at the calendar of all the different holidays and see how I can can craft a marketing message around the specific holiday. We all know February is Valentine's Day, so that's the big one. Valentine's Day is great for kids and family photographers because they can offer themed mini sessions. But you don't necessarily have to specialize in family portraits to make this holiday work for you. You can have a Valentine's Day promo if you're a wedding photographer too! You can send out an email to promote engagement sessions to your engaged couples. Headshot photographers can take advantage of this too simply by running a special Valentine's Day offer. If you're a headshots photographer you can offer a special Valentine's day pricing package. Or think about possibly offering updated headshots for singles who might want to update their social media profile or profile on dating websites. Basically any type of photographer can use Valentine's Day to promote a special or to promote people come in to get their photos taken, you just have to think of the right hook.
For Valentine's day there are a variety of themed sessions that you can do. It doesn't have to necessarily be about love. Inside my private Facebook group, a lot of photographers are posting their ideas for February sessions, so if you haven't joined yet, click here, I'd love to meet you inside. You can also check out this blog post that has 10 ideas for themed Valentine's Day Mini Sessions.
I also wanted to talk about designated weeks you may not have known about in February. They aren't actually holidays but they're designated weeks. February 1st through the 7th is Women's Heart Week. If you photograph women, maybe you can have a girls' night out event or makeover sessions. Then, February 7th through the 15th is National Marriage Week. You could send out an email to your clients, and target married couples. Promote a couples photo event such as an engagement shoot or just a portrait session for their marriage. The week of February 18th through 22nd is designated Random Acts of Kindness Week. For this week think about sending out an email letting everyone know it's Random Acts of Kindness, and maybe they want to donate a photo session to one of their friends or family members as a random act of kindness. It's all about thinking outside the box and taking a week or special day and tie it in to promoting your photography business.
There are some days in February besides Valentine's Day that I thought were interesting. February 20th is Love Your Pet Day. So for those of you who are pet photographers, think about promoting this day and offering a special session for pet owners to bring their pets into the studio. Or if you're a family photographer perhaps you want to encourage people to have photos taken with their pets on Love Your Pet Day.
5. Consider Special Events
Another big event that happens in February is the Super Bowl. I'm not a huge sports fan, but I know a lot of people are huge sports fans and they like to dress up in their favorite team colors. Think about having themed Super Bowl photo shoot event. And this is something you can promote the entire month or even throughout the year.
I hope these ideas have been helpful for you. Let me know in the comments below if you are trying any of these. Or, let me know what ideas that you've tried or are planning to try for February.
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