Blogging is a great way for marketing a photography business. Having valuable content on your blog and website can help establish you as the authority in your industry and set your business apart from your competition. How do you get people to actually see your blog posts?
Here are my top 5 tips to get visitors to your blog posts.
Whenever you post a new post on your blog, share the news about your new blog post on all of your social media platforms. Write a short comment about the post that tells your readers what benefit they can expect to gain from checking it out.
The people most likely to comment on your blog and engage with your blog posts are your email subscribers, so encourage people to provide their email address.
Send out an automated email to your subscribers whenever you post new content. You can write a quick email message with a link to the new post in the message. This will get them to your blog to see the new content.
Update your instagram profile so that it includes a link to your blog. Include a call-to-action telling your followers what benefits they can expect from reading your blog post. You may even want to add a link to a particular post, such as something you consider your "start here" content or your most popular post. You can use apps like "Linktree" or "Linkin.bio" which is part of the "Later" app. Or you can link to a page on your website that has a link to your blog, plus other top pages that you want your website visitors to see first.
Keywords are super important in assuring that your blog gets found by your ideal clients and ideal readers. I tell photographers who sign up for the pre-written photographer blog post subscription to edit their posts according to their local keywords. If you've ever wondered how to find the appropriate keywords or wondered how to spy on your competition, check out this free training video I created on a FREE tool I use to look up keywords.
Whenever you have a new blog post simply upload it to Instagram stories and add a gif that says "new blog post". It's a fun way to share your blog posts.
Video is very popular and powerful right now, so think about do a short video summary telling what your blog post is about. Don't give everything away... build curiosity with a special hook... some specific reason or something they will miss out on knowing if they don't read your blog post.
Additional Blogging Resources:
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Fall is right around the corner, and that means it's time for mini sessions. Mini sessions are a great way to get your business in front of new clients, and they're also a lot of fun. Here are some tips for planning and marketing your fall mini sessions: