photography business tips for facing the corona virus

It has become more evident that the Covid-19 virus is something photographers need to consider when marketing and running their photography business.  Here are some things you can consider doing:

1) Communicate with Your Clients

Send out an e-mail. Let your clients know that you care for their well-being. If you are a studio owner, inform your clients of specific measures you are taking to sanitize your studio so that they will feel more at ease when coming in for a session. 

2) Consider Waiving Re-scheduling Fees

If you have sessions that are already booked, be flexible with your clients. Let them know that you will waive any re-scheduling fees and hold their spot so that they can still get their photos taken at a later date.  

3) Use Skype and Other Online Tools 

Instead of meeting potential clients in person, give them the option to set up an online meeting. You can use tools such as Skype or Zoom to host your online meeting.

4) Market Your Photography Business Online

In person network marketing may not be your most effective way of marketing at this time. Instead, turn to online marketing.

  • Keep blogging consistently (check out the pre-written posts here).
  • If you don't meet with your clients in person, create a pdf of your welcome guides and send them via email. You can refer to the guide in your online client meeting. 
  • Use social media to keep sharing your photos and keep your brand in front of your ideal clients. 

5) Look for Additional Income Sources

Teaching photography is a great source of additional income for any time of the year and a great way to get clients too. One option you can do during this time is teach online photography classes in your area. Use any of these photography curriculum bundles and offer 1 on 1 sessions via Skype. You could offer a group class via Zoom.

I hope these tips have been helpful. And I hope you all stay safe and well. If you'd like to chat with other photographers further about this issue, join my Facebook group here. We have over 5,000 photographers inside and would love to meet you!

photography business tips for facing the corona virus

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