With Mother’s Day just around the corner, it’s time to gear up for another round of mini sessions, one of the best ways to boost your income over special days and holidays throughout the year.
If moms are anything, they’re super sentimental, which is why Mother’s Day mini photo sessions have become such a popular gift.
Whether you’ve offered them before or will be offering them to clients for the first time this year, here are a few tips that you can use to make the most out of your mini sessions.
1) Create a very specific offer
The more details you can give your clients, the smoother your mini sessions will run. Clearly tell clients how long the mini session will be, what the cost is, and how many images they will receive once they’re done. It also really helps to give them an idea of turnaround times, otherwise you might be receiving several emails every day from clients who are asking when their photos will be ready.
2) It’s never too early to start marketing
Start letting your clients know about your mini sessions as soon as possible, as many people will start booking sessions in April already in order for them to have their photos by Mother’s Day. The earlier you start marketing, the higher chances of receiving more bookings.
3) Schedule mini session days
Schedule a few mini session days that people can choose from instead of spacing them out in between your other shoots. But keep the number of spaces limited so that clients will value your time. It also helps to choose a location that you are familiar with.
Basically, the more organized you can be, the better. Mother's day mini sessions are a fantastic way to earn extra income and increase the size of your client database for marketing purposes throughout the year.