How to get clients for your photography business in january and february

How to Get Clients for Your Photography Business in January and February

It’s a known fact that January and February are slow months for almost every photography business, which makes sense since November and December are generally fully booked with holiday and family photo sessions. Most wedding photographers are also only really booking weddings in January and February with engagements being quite common in December.

Overall, most photographers will find the first two months of the year rather difficult if they haven’t taken the time to prepare their finances for the slower months. If you’re looking for ideas to bring in additional income during January and February, here is some inspiration:

    1. Teach a photography class. With so many people receiving cameras as gifts over the festive season, teaching a photography class is the perfect way to attract new customers. You can choose to teach a basic class, a moms’ class or you could approach schools about starting up a kid’s photography club. Want a few tips on starting a kids photography club? Click here.
    2. Sell Valentine's Day Mini Sessions for Kids. A Valentine-themed mini session is a great way for parents to get some fun shots of their kids that can be used in Valentine’s Day cards.
    3. Offer Valentine’s Day sessions for adults. Kids aren't the only ones who are great subjects for Valentin's Day Mini Sessions. Couple sessions are also really popular. Partnering with local businesses is a great way to bring in new clients. Get creative about who you partner with in order to do something different. Perhaps a local restaurant is running a Valentine’s Day special. You could offer to set up a couple’s photo booth on the day, giving couples a small souvenir of their special evening together. The best part is that most couples will have dressed up for the occasion so the photos will look great. The restaurant owner could use the photo booth as an incentive to get people through the door and by offering to send the couple their print via email or mail afterwards; you can get the details of potential clients. When you do contact them, be sure to include a special offer for one of your other sessions or products. It’s also important to choose a restaurant that is targeting a similar demographic as your ideal customer.   Another approach could be to offer a date night package where couples stop by your studio before dinner.
    4. Create birthday and anniversary shoot packages. If you have been keeping a record of client birthdays and anniversaries, why not develop a birthday or anniversary shoot package or special that you can offer them. For example, you could offer 2 free prints with every photo session to get people to book with you. Restaurants take the approach of offering something for free as a birthday gift to people in order to get more feet through their doors.
    5. Offer business portraits and headshots. This type of photography is popular during January and February since many people are looking to update their headshots as they head into the New Year. Take a new year, new you type approach to your marketing.

By keeping your photography brand top of mind all year round and thinking ahead, you’ll always have customers. Make customer service your top priority to benefit from word of mouth referrals too.   If you need some e-mail marketing newsletter templates check out the photography newsletter bundles below. 

Pre-written e-mail newsletter templates for photographers . Pre-written newsletter photographer marketing templates


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