3 Last Minute Holiday Marketing Ideas for Your Photography Business
While Christmas is right around the corner, there is still time to get in some last-minute marketing.
If you’re looking for ways to get more photography clients this holiday season and even into the New Year, here are some ideas:
Send Out Cards. Sending out some holiday cards to your customers is a personal and thoughtful gesture that will help keep your photography services top of mind. Your cards don’t need to be a hard sell either, simply opt for a great design, thank your customers for their support during the year and wish them a joyous festive season and New Year. Hand writing your cards are one way to make the gesture extra special.
Offer Digital Gift Cards. If you've missed a specific deadline to get a card in the mail, you can always send an e-mail to your list promoting digital gift cards or client photo session credits. There is always someone who needs to buy a last minute gift or who doesn’t know what to get someone, which is why digital gift cards are a great way to generate additional sales during holiday season. Plus, digital gift cards help you save on time and money. Simply design a gift card, (or find a pre-designed gift card template here) fill in the name and details, create a .pdf and email it to the recipient. You can also send a digital gift card to your best customers for a “complimentary sitting fee”. Make the expiration date January 31st so that they are urged to use it in the New Year, helping you get more photography business during your slow season. For more photography marketing tips with gift cards click here.
Send Gifts. Sending a small gift to the customers who have referred a lot of business to you is a great way to say thank you. Fairytale Brownies are always a winner and you can place your logo on the card or box. While this gift might cost $30 - $40, the potential return on investment is huge and it shows your customers you appreciate them. If you happen to be a wedding photographer, this is a great gift idea for couples who may be able to refer more newlyweds to you. Sending a gift to vendors who have sent a lot of business your way is another option. Bonus tip... if you miss the Christmas deadline... there's always New Years! :)
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