Mother's day is a great way to not only bring in a lot of new clients but can also be a great way to show some extra appreciation for the many moms in your community. While May can be a busy time for most photographers you don't want to pass on the opportunity to do something special just for the moms near you. When you develop a relationship with these moms early they are more likely to think of you when they need photos of their family, kids, or special events. Here are 3 ways you can attract more mom clients to your business for Mother's Day.
1 - Mommy and Me mini sessions
One of the best ways to bring in new clients is to set up a mini session. Mommy and me mini session are a fantastic way to promote your business to new clients who may not have the means or time to book a full session with you. While mini sessions can be a good amount of work in a short period of time they can be hugely successful and beneficial. Not only will you get to meet new clients but, assuming all goes well, you will have a significant amount of raving reviews to help boost your reputation as well as get some new referrals.
2-Teach a mom's digital photography class
Momtographers is a thing. Plenty of moms pick up photography as a hobby once they have kids because they simply are taking hundreds of more photos they ever have before. Whether they want to start a side business or just want to learn how to take better images of their little ones you can offer up a Mother’s day photography class or a Mommy and Me Photography Class for them to bring their littles. It can be a great way to make new connections, bring in new clients and get your named passed around to a whole new market.
3- Mommy makeover headshots
Mom's are so busy taking care of everyone else that they simply forget that they deserve a little special treatment every now and then. Chances are you already know plenty of hair and makeup artist in your area that may be willing to do a special for mother's day. Team up with your favorite hair or makeup artist to give moms a little makeover before stepping in front of the camera. Not only will you have the moms you reach but also the moms the hair or makeup artist brings in to fill your schedule with.