Mother's day is a great way to not only bring in a lot of new clients but can also be a great way to show some extra appreciation for the many moms in your community. While May can be a busy time for most photographers you don't want to pass on the opportunity to do something special just for the moms near you. When you develop a relationship with these moms early they are more likely to think of you when they need photos of their family, kids, or special events. Here are 3 ways you can attract more mom clients to your business for Mother's Day or any day of the year.1) Host Mommy and Me Mini Sessions
One of the best ways to bring in new clients is to set up a mini session. Mommy and me mini session are a fantastic way to promote your business to new clients who may not have the means or time to book a full session with you. While mini sessions can be a good amount of work in a short period of time they can be hugely successful and beneficial. Not only will you get to meet new clients but, assuming all goes well, you will have a significant amount of raving reviews to help boost your reputation as well as get some new referrals.2) Teach a Mom's Basic Digital Photography Class
Momtographers is a thing. There are plenty of moms who pick up photography as a hobby once they have kids because they are simply taking hundreds of more photos than they have in the past. Teaching photography to these moms who just want to learn how to take better images of their little ones can be a great way to get new clients in your photography business. You can offer a Mother’s day photography class or a Mommy and Me Photography Class for them to bring their littles. It can be a great way to make new connections, bring in new clients and get your named passed around to a whole new market. Courtney is a newborn photographer that used the Smartphone Curriculum to teach a mom's class online. She used this photography curriculum to teach a moms class and titled it "Moms and Memories". She talks about how she got students in this post here. If you want some done for your lesson plans for teaching photography to moms you can see all the photography curriculum bundles here.3) Host a Mommy Makeover Headshot Session Event
Mom's are so busy taking care of everyone else that they simply forget that they deserve a little special treatment every now and then. Chances are you already know plenty of hair and makeup artist in your area that may be willing to do a special for mother's day. Team up with your favorite hair or makeup artist to give moms a little makeover before stepping in front of the camera. Not only will you have the moms you reach but also the moms the hair or makeup artist brings in to fill your schedule with.
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